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2013 Scion FR-S

The New Poster Child For Cheap Thrills
Let me tell you about a man named Larry. Larry works for a company called STI Fleet Services, one of a few companies that are responsible for the cleaning, prepping, maintaining, scheduling, delivering and picking up of the cars we test on a weekly basis, not to mention a whole slew of other duties. STI and its competitors are the silent heroes of this whole automotive journalism biz. Larry is one of the guys responsible for a lot of the grunt work - he's been delivering cars to me for nearly seven years now, and because of that, we've developed a bit of a rapport. Now that I think about it, my history with Larry goes back farther than several of my friendships, as well as every romantic relationship I've ever had... combined.
With that much history behind us, Larry knows my taste in cars pretty well. And even though he doesn't voice his own opinions about what's being delivered to me, Larry silently knows when he's about to hand me keys to something truly special. When Larry arrived at my door with a bright red 2013 Scion FR-S, I tried to play it cool. But Larry knows me better than that.

Scion to offer redesigned xB for 2015, FR-S sedan in 2016?

The future of the Scion brand remains up in the air, with a report from a few weeks back that Toyota dealers with attached Scion franchises could drop the youth-minded brand without penalty, rarely a good sign. That report was contrasted, though, with a story out of Australia that claimed we'd see a four-door sedan based on the splendid FR-S's overseas sibling, the Toyota GT 86. Now, we're hearing that a revised xB, Scion's formerly lovable toaster, is on the way. What gives?
As for the new xB, the news comes from our friends at Edmunds, which cites an unnamed source, who claims a new box-on-wheels should arrive in 2015 as part of potentially larger push for the Japanese sub-brand. Aside from the original xB, which enjoys a strong cult following, and the FR-S, Scion has had fewer home runs than Prince Fielder's post-season.
"In the next two calendar years, we will have a blend of both upgrades to the products we have in the market and at least one new model," according to Scion's vice president, Doug Murtha, who spoke to Edmunds via phone.

Scion grabs Franco and Urkel in Weird move to sell iM and iA

Scion is prepping the advertising campaign for the new iA and iM and as so many automakers have done before, it's recruited some celebrity talent. It's choice of actors, though, is kind of strange. First, we have Mr. James Franco, star of This Is The End and generally weird dude. He pitches both the iA and iM, playing two different roles. While in the iA, he's James Franco The Actor, while the iM sees him shift into an "experimental artist." Along with talking about how strange it is that "someone so complex" would drive a "practical" car, Scion's narrator goes as far as admitting that it's kind of weird that the budget manufacturer was even able to scoop the Hollywood talent. The second spokesman, though, is even stranger. It's none other than Jaleel White, best known as Steven Q. Urkel from 1990s sitcom Family Matters. He stars alongside, um, Urkel (not to mention a rather annoying laugh track). In a rather weird spot that highlights the dual-zone climate control, White stars alongside a wax figurine of his iconic television character, even dropping one of his famous lines at the end. And finally, while this one doesn't have a celebrity endorsement, Scion prepared a third spot to support its new iA. Featuring a wacky waving inflatable arm flailing tube man, it's perhaps the weirdest of the three videos. We have Franco's video at the top of the page, while the Urkel/White spot and wacky waving inflatable arm flailing tube man clip are available below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Scion Brings the 'Weird' with James Franco and Jaleel White New Ad Campaign for Scion iA and iM Celebrates Everything Out of the Ordinary September 14, 2015 TORRANCE, Calif. (Sept. 14, 2015) – Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently. Now, actors James Franco, Jaleel White, and an inflatable tube man take the all-new Scion iM and iA for a spin in the brand's newest ad campaign, titled "Weird, Right?" This is the largest marketing campaign for Scion since the brand's launch in 2003. The wave of weird contains three :30 TV spots.