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Scion to unveil new sedan in New York

Scion is on a mission to inject some new life into its struggling lineup. It unveiled a refreshed and rebadged Euro-market Toyota Auris as the iM Concept at the LA Auto Show in November, and is bringing it to market with that same nameplate. But that's not all: the youthful division from Toyota has just announced it's bringing a sedan join the production iM hatch on stage at the New York Auto Show in April. Although details are scarce, the close association Scion has drawn between the iM hatch and the new sedan suggests that the two could be related. The iM (like the Auris upon which it's based and the Matrix that came before) is already essentially a hatchback version of the Corolla sedan, which US buyers can find in Toyota showrooms. So whether the new sedan will be essentially a rehashed Corolla sedan, or something else entirely, remains to be seen. If Scion were to take a similar approach and bring over another Toyota model sold overseas, the new model could borrow heavily from the European-market Avensis or even Japan's Mark X. Whatever form the car ultimately takes, however, this will be Scion's first sedan, believe it or not. The brand has previously offered only hatchbacks like the iQ, xD and xB, and two-door coupes like the FR-S and tC. The latter, for what it's worth, shares its underpinnings with the Avensis. Scion says the new sedan and the iM hatch will "represent two of the three new models Scion will bring to market in the next three years," so expect one more to follow sometime in the near future. New Names and Bold Bodies Coming to Scion in 2015 First-Ever Scion Sedan and Scion iM on the way TORRANCE, Calif., (Jan. 7, 2015) – Like many others, Scion has a New Year's Resolution to debut an all-new body by spring. And not surprisingly, all eyes will be on its backside as Scion will be adding its first-ever sedan to its line-up. The new sedan will be introduced in April at the New York International Auto Show along with the all-new Scion iM. The iM is the official name for the production version of the iM Concept car shown at the Los Angeles Auto Show in November. Together, the two vehicles represent two of the three new models Scion will bring to market in the next three years aimed at independently minded 18-34 year olds. The trio will bring exciting options for Scion's younger customers looking for vehicles to support both adventure and sensibility.

2016 Scion iM Review [w/video]

Scion is all grown up. When the brand launched in 2003, it was as if Scion wanted to be the anti-Toyota. You could almost imagine it saying, "We aren't our parents, dude. We're different." Scion's decision to eschew mainstream vehicles was largely successful. The original xA, xB, and tC were affordable, economical, stylish, and – most importantly – different. But the brand's aging lineup couldn't keep the interest of the young, urban buyers it so coveted. Sales suffered severely after the 2009 industry collapse and have failed to return to their 2006 peak. So much like the bearded 20-something that's finally realized an artisanal headcheese startup isn't going to pay the bills, Scion has finally introduced its first truly mainstream model, the 2016 iM. You already know the basics on the iM, courtesy of Managing Editor Steven Ewing's testing in California in June. But since there's little substitute for more mileage and extra time with the car, we ventured out to Michigan's second largest city, Grand Rapids, for a second look. The iM is exactly the kind of vehicle Scion needs right now. Ewing spent most of his time on California's beautiful winding roads, but our second go in the iM was much more sedate, consisting largely of freeway cruising and some city driving. In short, these miles backed up our original assessment: the iM is exactly the kind of vehicle Scion needs right now. But that's not without a few problems. We spent almost all of our drive time behind the wheel of the continuously variable transmission model which, in many ways is better than the six-speed manual-equipped car we originally tested. Toyota's CVT works well; it's on par with the industry's best. The transmission keeps the revs low and responds quickly to throttle inputs, but at the same time, the tach needle is quick to retreat when acceleration isn't demanded. The stepped nature of the CVT is a bit off-putting at first – it feels a lot more sudden on the "upshifts" – but it's easy to ignore. Weirdly, there are no paddle shifters, but you can still pick your "gears" via the floor-mounted shifter. The iM doesn't hate a little bit of fun. We played with the CVT's sport setting, and while we wouldn't recommend using it on a regular basis, we liked the way it kicked up the revs upon corner entry. The engine never felt flat-footed midway through a turn, giving the impression that the iM doesn't hate a little bit of fun.

Scion announces FR-S Release Series 1.0 in New York

In the market for a Scion FR-S (or Subaru BRZ), but don't want the same one your neighbor's got? Scion has good news for you. At the New York Auto Show today, the Japanese automaker has announced the availability of this FR-S Release Series 1.0.
As the first Release Series FR-S (the aging xB is debuting its tenth alongside it), this special edition has been spruced up by Toyota Racing Development with a series of visual and aerodynamic enhancements to give the FR-S a bit of extra edge. Included in the Release Series 1.0 is an upgraded aero kit, an exhaust tip for every cylinder in the engine (that makes four, folks), and a lowered suspension with TRD springs and HID headlamps. Did we mention it's all capped by Yuzu yellow paint?
Inside, you'll find black seats with T-pattern upholstery, a TRD steering wheel, shifter and cargo mat, dual-zone climate control and push-button ignition with smart key. Scion isn't saying exactly what this model will cost, but it is saying it will come in under $30,000 (before the $755 delivery charge).