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Scion C-HR Concept looks sharp at LA Auto Show

The Scion C-HR concept was shown off as a Toyota concept last year at the Paris Motor Show, and we've been told it will show up at next year's Geneva Motor Show in production form. In the transition from a Toyota to a US-focused Scion, though, it's been saddled with a regrettable piece of marketing-speak: the press release says the C-HR concept was designed for "yuccies." That's an acronym describing 'young, urban creatives,' and it should go away. The C-HR is at the LA Auto Show, however, a visually fascinating concept that we're looking forward to seeing in production form; it could be good, or it could be meh. The C-HR stands for "Compact size and High Ride height," partly an effect of 21-inch wheels, and Scion says it will combine "supreme functionality" and "sporty performance" under that "polarizing" skin. We don't know much more than that about it now, save that its purpose is to be "a fantastic urban driving car." The press release below has lots of adjectives to help you imagine what that means; apparently, if you like cutting boards with grid lines and "earthy, modern terrariums," this will be for you. Related Video: Scion's Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show TORRANCE, Calif., Nov. 18, 2015 – When the designers for the Scion C-HR concept began their research, they were told by young urban creative customers, "Polarizing is ok. Boring is not." That sentiment was evident today as the Scion C-HR concept had its World Debut at the Los Angeles Auto Show. With an iconic design that also incorporates functionality and sporty performance, the Scion C-HR concept is much like Scion's customer in that it strives to stand out from the crowd. "Scion is known for doing things differently, and maybe even being a little weird," said Scion Vice President Andrew Gilleland. "This C-HR concept embraces that idea and wears it like a badge of honor. We couldn't be more excited to add the production version to our line-up." The C-HR concept is named for its Compact size and High Ride height. With five doors and a hatch for supreme functionality, it's the perfect vehicle for "yuccies," the young urban creatives who inspired the design. These customers put an emphasis on great design and wanted something distinctive, sophisticated, passionate and clean. They viewed most SUVs as too boring and wanted something for their urban lifestyle that sparked emotion.

2014 Scion FR-S gets price increase, knee cushions [w/video]

There's not a lot of breathing room between the Scion FR-S and the Subaru BRZ - the two rear-drive coupes are about as close to badge-engineered as the auto industry gets in this day and age. In this case, that's not a terrible thing, though, since they're both so engaging to drive, but it does make for interesting comparisons when it comes to pricing and model year updates.
Late last month, Subaru announced pricing for its 2014 BRZ, which didn't get much more than the inclusion of Aha internet radio compatibility and a $25,595 starting price - just $100 more than the 2013 model's MSRP. A modest $25 increase in destination charges ($795) means that it starts at $26,390. For its part, Scion will ask $24,600 for a base 2014 FRS, plus $755 for delivery, for a total of $25,355. That means the Subaru is more still expensive, but it has more available equipment as well.
The 2014 Scion FR-S isn't getting many tweaks, but a couple of small changes - knee pads on both the transmission tunnel and the door panels around the speaker grilles and a new standard 6.1-inch touchscreen audio system - are appreciated. (Note: 2013 model shown above).

Scion tC changes, barely, for 2016

The Scion iA and iM have cornered the recent headlines, but for now the tC remains the brand's milk and honey. Upgrades for the 2016 model are sprinkled throughout the cabin, from tiny tweaks like silver door handles inside to the leather shift knob, which is currently a $99 option. Scion touts the seven-inch Pioneer touchscreen Display Audio that's standard on base models, but that comes in the current tC. The head unit includes convenience features such as Bluetooth and voice recognition. A smart key and pushbutton start also get in the press release, but they, too, are standard features on the 2015 model. What can look forward to is a rear windshield wiper as standard fit. Prices for both manual and automatic have gone up slightly. The six-speed manual will start at $19,385, the six-speed automatic at $20,535, both prices a $175 increase compared to the present models. Destination and handling will throw another $770 onto that. You'll find a few photos above and a press release below with a bit more information. Related Video: 2016 Scion tC Upgrades Make for Alluring Touring TORRANCE, Calif., (July 16, 2015) – Scion's top seller, the tC sports coupe, adds new sound, smarts and swishes as it enters the 2016 model year. A new standard audio system, a host of upgraded interior features including a Smart Key with push-button start, and the addition of a standard rear windshield wiper add to the fun and functionality of the tC. The 2016 tC retains its thrill-to-value proposition with a Manufacturer's Suggested Retail Price (MSRP) of $19,385 for the six-speed manual transmission and $20,535 for the six-speed automatic with paddle shifters and Dynamic Rev Management®. This price excludes a delivery, processing and handling (DPH) fee of $795. The new standard audio system features a large 7-inch Pioneer® touchscreen Display Audio system with AM/FM/HD radio™, voice recognition, Bluetooth® hands-free and streaming audio, and the Aha™ app which provides access to 100,000 Internet radio options. Also new to the interior of the tC are new silver interior door handles, a new center console tray cover and a leather-wrapped shift knob. The 2016 tC will be available in dealerships starting in August.