2005 Scion Tc, Two Door Hatchback, Manual, Black Inside/out on 2040-cars

Auto blog

In the wake of Scion, who will dare to be 'different?'

When Scion launched in 2003, it brought the promise of something "different" – affordable, unique vehicles for the North American market. For a while, Scion delivered on that promise. The "box it came in" xB, the full-glass-roof tC, unconventional marketing, in-dealer "aftermarket" customization options, and no-haggle pricing were Scion specialties. Over the years Scion seemed to lose sight of the original promise, with new product becoming more mainstream and less interesting. By the time the fun-to-drive FR-S arrived, practically all other innovation had left the building, replaced by badge engineering. Sadly Scion is soon to be no more although most of it's current offerings will be rebadged and sold as Toyota's starting in 2017. Scion's website still claims it has been "different since day one," but with Scion gone, which manufacturer is likely to bring us something affordable, funky, fun, and "different" in the near future? Caveats: I am Limiting the scope of this article to mainstream manufacturers, or those who sold at least 500,000 vehicles in the US in 2015. Since the average transaction price of a new vehicle in the US is around $30,000 I am only including those companies who are playing in this neighborhood. Here are my selections in order from least likely to be "Different" to most likely. Least likely to bring something "Different" - Ford and VW Ford Mo Co - This is where the hate mail begins, but if you think about it, the current regime at Ford is about as conservative as you will find. This is not necessarily a criticism, as the cars for the masses approach has worked well for Ford and their stakeholders. But outside of the few hotted up Mustangs, Fiesta's, F150's and Focus, Ford does not veer out of it's volume model zone. I don't see this changing, Ford will continue to sell you a variety of F150's, a Taurus, Fusion or Focus and even a gaggle of SUV's. But Ford will not rock the boat by veering into the niches with unusual affordable US models. When was the last time you saw a not-for-production concept out of Ford? VW Group - In America Volkswagen can be counted on to bring the conventional. Outside of the New Beetle and EOS convertible, Volkswagen has recently only sold mainstream vehicles. You can buy a Golf (They did go crazy and call it the Rabbit for a bit) Jetta, Passat, Tiguan or Touareg. Nothing in that lineup with the possible exception of the Beetle could be considered an unusual or niche product.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Scion iA and iM rolled into Yaris and Corolla lineups for 2017

The Scion brand may be going away, but most of its cars (sorry, tC) are living on. We'll see the 2017 Toyota 86 (nee Scion FR-S) at the New York Auto Show next week, and the automaker already confirmed that the Scion iA and iM will be rebadged as Toyotas. But instead of standing on their own, the former Scions will be rolled into existing model lines. "Yaris iA" and "Corolla iM" will be the official names of the cars, effective for 2017. It's a smart move, paring the relatively new Scion nameplates with well-known, existing Toyota monikers. Scion spokeswoman Nancy Hubbell tells Autoblog that the iA already exists as the Yaris in the Canadian and Mexican markets, so "that connection was already there." Plus, it's better for marketing. The combination of the two vehicles all under the Yaris nameplate means Toyota can focus its advertising dollars on one vehicle line, simply saying that you can now have the Yaris as a four-door sedan or a five-door hatchback. "The same goes with Corolla," Hubbell explains. She says the existing Toyota sedan and the Scion iM "paired really well," and again, it means Toyota can advertise the Corolla as having two body styles moving forward. There are benefits from a sales perspective, too. Never mind that Scion division sales were already included in Toyota's overall numbers – calling the new cars Yaris iA and Corolla iM means the company won't have to report these cars individual sales separately. It's like when Toyota made the Matrix – its technical name was Corolla Matrix, so its individual sales didn't have to be broken out. That means an extra boost in overall numbers for the Yaris and Corolla, even if the cars would have been reported under Toyota's numbers had they kept their Scion badges. View 18 Photos Related Video: