2005 Scion Tc Base Coupe 2-door 2.4l on 2040-cars

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2016 Scion iM First Drive

The 2016 Scion iM can't launch soon enough. It's a fully competitive, well-rounded hatchback. It's functional. It's cute. And it's priced under $20,000. But perhaps more importantly, the iM represents a big breath of life into the increasingly less relevant Scion brand. In 2006, Scion moved 173,034 cars in the United States with only three models – the xA, xB, and tC. Fast forward to 2014, Scion moved just 58,009 units in our market, and that's with a five-car lineup. Yes, the original, boxy xB posted better sales numbers all by itself in 2006 than the entire Scion range did in 2014. Midway through 2015, the situation is worse. Scion sold 21,093 units through the end of May, compared to 26,024 during the same period in 2014. The iQ is dead. The xB and xD are on their way out. Now more than ever, Scion desperately needs fresh metal in its showrooms. Enter the iM and, to a lesser extent, the 2016 iA sedan that arrives at the same time. The iM is a more conventional Scion. But that's a good thing. The automaker recognizes that it needs cars that more appropriately play in the mainstream in order to attract a broader spectrum of customers. As such, the iM is sized to fit in with other C-segment hatchbacks. At 170.5 inches long, 69.3 inches wide, and 55.3 inches tall the Scion is longer than a Volkswagen Golf, but slightly narrower and shorter. Scion loads the iM up with a good amount of standard equipment. Like Scion's past offerings, the car only comes one way. Every iM starts as the car you see here (well, except for color), with 17-inch wheels and a body kit that's more sporty than conservative. It looks tacked-on, though – think last-generation Corolla S. Still, on the road, the iM is handsome, and looks good in brighter, more vibrant colors. It's not as sculpted or pretty as a Mazda3 or Ford Focus, but the iM isn't a bland, uninspired two-box shape. And if it looks familiar to your eyes, that's because it already exists as the Toyota Auris overseas. With only one spec on offer, Scion loads the iM up with a good amount of standard equipment. Every iM rolls off the line with dual-zone, automatic climate control, auto-on/off headlamps, and a seven-inch touchscreen display for the Pioneer audio and Toyota Entune-based infotainment system. That's all well and good, but it also means there are no major upgrades available. You can't get a sunroof or xenon headlamps. Same goes for leather upholstery. Don't even think about heated seats.

Scion exec admits brand has too many dealerships, may contract network

Despite being conceived by corporate giant Toyota, Scion painstakingly built its reputation on being something of an offbeat, youth-minded brand, working hard to establish individualist, almost hipster-like credentials. So it comes as something of a surprise to hear WardsAuto report that Scion has a whopping 1,000 dealers across America - just 200 fewer than Toyota itself. This, despite a much smaller product portfolio and a sliver of the sales volume.
All those factors may explain why Bill Fay, US group vice president for Toyota, is admitting to the industry publication that its dealer network "might actually go down a little bit." As it stands, the volume end of the equation is probably an even bigger incentive - Scion's sales are way down from the salad days of the mid-2000s, when the brand had fewer models but sold more of them. With the (then) white-hot xB and tC models, Scion shifted 173,034 units in 2006, while Ward's notes the marque's 2013 sales are only at 41,261 units through July. In the story, AutoPacific analyst Dave Sullivan observes that other low-volume brands have far fewer dealer points, noting that Mini has just 115 dealer points and Infiniti has 200. By Sullivan's estimate, he would expect to see 350-500 Scion stores based on its sales figures.
Dealer question aside, the bigger issue is where the brand goes from here, and Fay admits Toyota is studying a number of different strategies, including possibly going "small-premium." Nothing is finalized, though according to Ward's, Fay discounts the idea that the FR-S - the brand's sales bright spot - will drive the brand to consider a more driver-oriented lineup.

Scion celebrates first 10 years with special edition models

As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.
In varying quantities, Scion will be offering the FR-S, tC, iQ, xB and xD with an exclusive package that will all come in the Silver Ignition exterior color. Aside from the paint, these cars will also receive Scion badges on the front and rear that are backlit with blue LEDs that illuminate when the car is unlocked. Silver seat belts and a solar-powered illuminated shift knob will help distinguish the interiors of these cars, but the iQ, xB and xD will stand out further from the outside with darker alloy wheels.
In total, just 10,000 Scion 10 Series models are planned, and each will be identifiable with a sequentially numbered badge inside the car. The redesigned 2014 tC will get the most of the special-edition models with 3,500 units, while other new models like the FR-S and iQ will be restricted to just 2,500 units and 900 units, respectively. The original Scion, the xB, will get 2,100 Scion 10 Series models, and the xD will round out the 10,000-unit run with 1,000 models being produced. Scroll down for the official press release.