2012 Scion Iq Hb on 2040-cars

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Scion iA and iM get wide bodies and whitewalls... thanks, SEMA

Scion has a quartet of customized vehicles on the way to this week's SEMA show in Las Vegas, two iM hatchbacks tuned as part of its Annual Scion Tuner Challenge, two iA sedans whipped up by the brand's lifestyle partners. Streetwear brand Crooks & Castles went with the widebody style that Japanese tuners RWB have been grafting onto Porsches and Liberty Walk has been bolting onto exotics for a few years now. Underneath the punched-out flares there's an air suspension that'll put one of those custom mesh wheels in the air, while the iM's insides are draped in black-and-white leather. Fellow streetwear brand illest worked up another iM in the manner of Japanese VIP cars, with 19-inch wheels outside and suede and leather inside. In the other corner, Eddie Huang, he of the TV show Fresh Off the Boat, took the lowrider route with his iA. The Scion boasts a mural-emblazoned metallic yellow paint job and root beer accents, chain-link steering wheel, and gold-dipped wire wheels and grille. Skybound Entertainment, the entertainment company that brings shows like The Walking Dead to life, forsook zombies for demons with its iA, cued off the theme of graphic novelist Robert Kirkman's latest book Outcast. You can read more about all four cars below, and we'll have live images from the SEMA floor soon. SCION SHOWCASES FASHION AND PASSION TORRANCE, Calif. (Oct. 29, 2015) – Creative visions of the Scion iM 5-door hatchback and Scion iA sedan are ready for Las Vegas lights. The cars were previewed in the downtown Los Angeles' Arts District ahead of their debut at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 3-6. For the 11th Annual Scion Tuner Challenge, remixed versions of the all-new sporty 2016 iM 5-door hatchback were created by prominent streetwear brands illest and Crooks & Castles. Each received a Scion iM and a $15,000 build budget to put a unique spin on the car. Mark Arcenal, creative director of illest, drew inspiration for his iM concept from the Japanese VIP world, a clear departure from the race-inspired tC he built at the 2008 Scion Tuner Challenge. "With a background in motorsports, I went with familiarity for my previous Scion Tuner Challenge experience. I wanted to push the boundaries even further this time," Arcenal said.

Scion grabs Franco and Urkel in Weird move to sell iM and iA

Scion is prepping the advertising campaign for the new iA and iM and as so many automakers have done before, it's recruited some celebrity talent. It's choice of actors, though, is kind of strange. First, we have Mr. James Franco, star of This Is The End and generally weird dude. He pitches both the iA and iM, playing two different roles. While in the iA, he's James Franco The Actor, while the iM sees him shift into an "experimental artist." Along with talking about how strange it is that "someone so complex" would drive a "practical" car, Scion's narrator goes as far as admitting that it's kind of weird that the budget manufacturer was even able to scoop the Hollywood talent. The second spokesman, though, is even stranger. It's none other than Jaleel White, best known as Steven Q. Urkel from 1990s sitcom Family Matters. He stars alongside, um, Urkel (not to mention a rather annoying laugh track). In a rather weird spot that highlights the dual-zone climate control, White stars alongside a wax figurine of his iconic television character, even dropping one of his famous lines at the end. And finally, while this one doesn't have a celebrity endorsement, Scion prepared a third spot to support its new iA. Featuring a wacky waving inflatable arm flailing tube man, it's perhaps the weirdest of the three videos. We have Franco's video at the top of the page, while the Urkel/White spot and wacky waving inflatable arm flailing tube man clip are available below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Scion Brings the 'Weird' with James Franco and Jaleel White New Ad Campaign for Scion iA and iM Celebrates Everything Out of the Ordinary September 14, 2015 TORRANCE, Calif. (Sept. 14, 2015) – Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently. Now, actors James Franco, Jaleel White, and an inflatable tube man take the all-new Scion iM and iA for a spin in the brand's newest ad campaign, titled "Weird, Right?" This is the largest marketing campaign for Scion since the brand's launch in 2003. The wave of weird contains three :30 TV spots.

Scion reveals iM concept ahead of LA debut

After dropping a teaser image on us a few weeks ago, Scion has revealed in full the new iM Concept it's bringing to the Los Angeles Auto Show next week. As expected, the concept is clearly a rebadged version of the Euro-market Toyota Auris, only with some "European Racing Circuit Styling" upgrades to make it look more aggressive.
Along with the Scion logos, the five-door hatch is treated to a deeper air dam flanked by angular vents with stacked fog lamps, beefed-up wheel arches linked by widened side sills and filled with 19-inch, anthracite-finish alloys on low-profile rubber. Vented brake discs and four-piston calipers join an adjustable suspension as show-worthy equipment upgrades.
The sporty treatment continues around back with a similarly aggressive rear bumper and roof spoiler. Even the wing mirrors are replaced with narrower units. Little wonder it's all done up in a shade Scion calls "incrediblue" that looks rather similar to what sister-brand Lexus would put on one of its F-branded performance models - or for that matter what corporate ally Subaru would put on an STI hot hatches like the WRX.