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Scion exec admits brand has too many dealerships, may contract network

Despite being conceived by corporate giant Toyota, Scion painstakingly built its reputation on being something of an offbeat, youth-minded brand, working hard to establish individualist, almost hipster-like credentials. So it comes as something of a surprise to hear WardsAuto report that Scion has a whopping 1,000 dealers across America - just 200 fewer than Toyota itself. This, despite a much smaller product portfolio and a sliver of the sales volume.
All those factors may explain why Bill Fay, US group vice president for Toyota, is admitting to the industry publication that its dealer network "might actually go down a little bit." As it stands, the volume end of the equation is probably an even bigger incentive - Scion's sales are way down from the salad days of the mid-2000s, when the brand had fewer models but sold more of them. With the (then) white-hot xB and tC models, Scion shifted 173,034 units in 2006, while Ward's notes the marque's 2013 sales are only at 41,261 units through July. In the story, AutoPacific analyst Dave Sullivan observes that other low-volume brands have far fewer dealer points, noting that Mini has just 115 dealer points and Infiniti has 200. By Sullivan's estimate, he would expect to see 350-500 Scion stores based on its sales figures.
Dealer question aside, the bigger issue is where the brand goes from here, and Fay admits Toyota is studying a number of different strategies, including possibly going "small-premium." Nothing is finalized, though according to Ward's, Fay discounts the idea that the FR-S - the brand's sales bright spot - will drive the brand to consider a more driver-oriented lineup.

Pics Aplenty: Scion FR-S and Subaru BRZ show up en masse at SEMA

Scion made a huge investment in the 2012 SEMA show, and its spanking new FR-S coupe, by putting hundreds of cars in the hands of tuners. The result on the floor of the Las Vegas Convention Center is unmissable, as just about everywhere we turn we find another FR-S peeking out at us.
We tried to capture a large quantity of the coupes we saw on display, to represent just how thick on the ground they actually are. In the attached gallery you'll find a healthy percentage of the alleged 150-plus cars that made it to SEMA this year. You'll also find a smattering of Subaru BRZ models, too. Fair is fair.

Toyota GT86 gets TRD treatment in UK

As dearly as we love the Toyota GT86 / Scion FR-S / Subaru BRZ franchise, we readily admit we wouldn't look sideways at a model with a bit more firepower. And while that's not quite on the table yet, Toyota has been busy amping up the visual firepower of its rear-drive coupe with a whole host of TRD parts. To this point, that's been a largely à la carte affair, but the automaker's UK outpost has just announced a special-edition model that allows our British friends to pick up the whole shooting match all in one go.
The Toyota GT86 TRD will only be available in black and white, and just 250 examples are to be built. As you can see from the excellent gallery above, the catalog of look-faster bits include a more aggressive front air dam, side skirts, rear bumper fascia, spoiler and unique 18-inch forged alloys. Additional flourishes include a TRD shift lever and branded radiator cap. The sole concession to actual performance? A "fast-response quad exhaust" that might only improve things audibly - 0-62 mph is apparently unchanged at 7.7 seconds, and the top end is still 140 mph for the manual transmission model. (The auto gets by with 8.4 seconds and 130 mph).
Pricing? Glad you asked. £31,495 for GT 86 TRD manual, £32,995 for the automatic - that's nearly $50,000 US for the tripedalist and just over for the automatic. (Those are heady prices, but bear in mind that UK MSRPs and taxes are generally significantly higher than their US counterparts). If the standard GT86 is more your speed, it still rings up at a more affordable £24,995 - roughly $39,500 - leaving plenty of budget for actual performance parts. No word yet on North American availability of a special TRD model, but we've got a call in...