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Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

Ryan Tuerck's Ferrari-powered Scion drifts, crashes, fixes, and drifts again

We were pretty astonished when Ryan Tuerck and Gumout shoved a Ferrari 458 V8 into a Scion FR-S. And as awesome as that fact alone may be, it's even more amazing that it's a fully functional drifter, not just a show car. Tuerck recently took it out to Portland, Ore. to do some sweet drifting on a mountain road. Unfortunately for him and the car, he did something substantially less sweet right off the bat. As you'll see in the video, in just the second corner of the course, Tuerck drives the front corner of the GT4586 right into the dirt cliff on the side of the road. For a moment, it looks like things are all right, but the car starts pulling to the right and he stops the car for repairs. After fixing bits including a thoroughly bent tie-rod, the GT4586 is good as new. We're glad the car wasn't down for long, because the drifting show following the repairs was fantastic. In the video, Tuerck throws the Scion into high-speed, super smoky drifts. And all of it happens to the tune of a shrieking Ferrari V8. It's well worth a few minutes of your time to watch. Related Video: Image Credit: YouTube / Donut Media Ferrari Scion Coupe Racing Vehicles Videos toyota gt86 toyota 86

2014 Scion tC with updated styling priced from $19,210*

Scion has released pricing information for a number of models, the most important of which being the updated 2014 tC that debuted at the New York Auto Show in March. The cost of entry for the tweaked coupe is now $19,210 with the standard manual transmission, or $20,210 if you'd rather the car did the shift-work for you (*both prices exclude the $755 destination charge). These numbers represent an increase of $485 versus the 2013 model with either transmission.
We have yet to drive the refreshed tC, but Scion says it ought to provide a much more engaging experience from behind the wheel. Automatic-equipped models now enjoy faster shift times with dynamic rev matching, and regardless of transmission, the tC is said to have improved handling dynamics thanks to reworked shock absorbers, stabilizer bar hardware modifications and retuned electric power steering.
In addition to the obvious re-schnozzing of the tC, other updates for the 2014 model year include a new standard auto display, featuring a 6.1-inch touchscreen, Bluetooth, HD radio and steering wheel-mounted controls.