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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Scion FR-S pitted against oldtimers RX-8 and S2000

There are very few vehicles available today that compare directly with the Scion FR-S and Subaru BRZ twins. A case could be made for the Mazda MX-5 Miata, and possibly even six-cylinder versions of American coupes like the Ford Mustang. Pretty much everything else is either too expensive or is powered by the wrong set of wheels.
The boys from EverydayDriver on YouTube decided the only fair way to judge the inherent qualities of the Toyobaru twins was to pit them against two standard-bearers of years past: The Honda S2000 and Mazda RX-8. Neither of these cars is an exact matchup, with the Honda boasting a convertible top and the RX-8 offering more practicality via a rear seat and two reverse-opening doors for easier access. What they do offer, however, are similar performance stats and proven reputations for excellent handling.
None of this talk answers the real question, though: Which one wins the comparison test? Scroll down to watch the video, and be prepared for something of a surprise conclusion.

Scion FR-S may be getting supercharger kit from TRD

The Scion FR-S was just named the Hottest Sport Compact at the 2012 SEMA Show, and Toyota Racing Development (TRD) is apparently looking to make this car a little hotter. According to Car and Driver, TRD is close to coming up with a supercharger to fit to the car's 2.0-liter flat-four engine in order to squeeze out a little more performance. Currently, the FR-S produces 200 horsepower, but there's no guessing how much a supercharger could improve this figure.
With Subaru seemingly hard at work on a new turbo engine for the BRZ and even possibly a BRZ STI model, it is only logical for a force-fed FR-S to be in the works as well. Surprisingly, though, the report says that supercharger would be unique to the FR-S, but since the Scion and Subaru BRZ are mechanically identical, it isn't clear how this would be accomplished. TRD already offers plenty of upgrades for the FR-S such as exhaust, brake and suspension kits, and it offers a handful of superchargers for other models including the 5.7-liter V8 used in the Toyota Tundra and the 4.0-liter V6 used in the Tacoma.