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Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

2016 Scion iM is the return of the Corolla Wagon

If you were expecting the Scion iM Concept to magically leap into production unchanged, well, you're a lot more optimistic than most. Predictably, Scion has toned down the production iM, revealing a vehicle at the 2015 New York Auto Show that's is only slightly spicier than the Toyota Auris on which it's based. Gone are the swollen wheel arches and center-exit exhaust of the concept, but the production version is still a handsome five-door hatchback. Compared the Euro-market Auris, first seen in 2012, the iM gets a more aggressive front end treatment. The angular grille and larger lower intakes and grilles are home to hexagonal inserts and gloss-black accents. Fitting with Scion's single-spec single-price sales model, 17-inch wheels come standard. The alloys are are wrapped in low-profile tires, which Scion describes as "fat." Flared side skirts run into the rear bumper, which sits well below a prominent set of taillights and a smallish rear window. The iM's sole engine is a 1.8-liter gas-powered four-cylinder. If that sounds familiar, it's because it's the same 2ZR-FAE engine found in the Corolla Eco model, and features continuously-variable valve timing and lift. With 137 horsepower, the iM cedes 3 ponies to its Toyota sibling, although we don't know if the torque figures are the same. Fuel economy, estimated at 37 mpg highway, is actually 2 mpg better than the Corolla Eco. Again, like the Corolla, the iM can be had with a continuously variable transmission. But fans of fun can enjoy a good ole' six-speed manual, something not available in the Corolla's hotter engine. As for the CVT, Scion claims it's been "sport-tuned for driving." The so-called CVTi-S features both a Sport mode – more aggressive transmission behavior and a more sporting steering sensation – and a manual setting with seven stepped shift points. The 2016 iM is expected to start at around $20,000, making it a potential challenger for the likes of the Ford Focus, Mazda3, Subaru Impreza and Volkswagen Golf Sportwagen. Deliveries should start this fall. Check back tomorrow for more details, as well as a full set of live photos. Until then, scroll down for the official press release.

Scion announces FR-S Release Series 1.0 in New York

In the market for a Scion FR-S (or Subaru BRZ), but don't want the same one your neighbor's got? Scion has good news for you. At the New York Auto Show today, the Japanese automaker has announced the availability of this FR-S Release Series 1.0.
As the first Release Series FR-S (the aging xB is debuting its tenth alongside it), this special edition has been spruced up by Toyota Racing Development with a series of visual and aerodynamic enhancements to give the FR-S a bit of extra edge. Included in the Release Series 1.0 is an upgraded aero kit, an exhaust tip for every cylinder in the engine (that makes four, folks), and a lowered suspension with TRD springs and HID headlamps. Did we mention it's all capped by Yuzu yellow paint?
Inside, you'll find black seats with T-pattern upholstery, a TRD steering wheel, shifter and cargo mat, dual-zone climate control and push-button ignition with smart key. Scion isn't saying exactly what this model will cost, but it is saying it will come in under $30,000 (before the $755 delivery charge).