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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Cars with the most reckless drivers are full of surprises

Insurify is a site for comparing auto insurance quotes. Because insurance shoppers need to submit information like the vehicles they're driving and the infractions they've compiled while driving those vehicles, Insurify has quite the database of correlations tying certain models to a habit of breaking certain laws. When the site's data analysts decided to compile a list of the top ten models for reckless driving citations in the decade from 2010 to 2019, the ranking contained a few wild entries. The Dodge Challenger making the countdown will surprise precisely zero people. But the Saturn L200? First, a definition: USLegal.com defines reckless driving as "driving with a willful or wanton disregard for safety. It is the operation of an automobile under such circumstances and in such a manner as to show a willful or reckless disregard of consequences." So this list is a caution about particular drivers more than the cars. For a baseline, according to Insurify data, for any random model, 15 out of 10,000 people who drive that model have picked up one citation for reckless driving. Back to that Challenger, then. No shocker for being here, but it's actually number 10, with 44 out of 10,000 Challenger drivers nabbed for a willful disregard of consequences on the road. That's better than the first surprise entry, the Saturn L200, a sedan only on sale for six years, with the least horsepower on the list, and out of production since 2005. The data set put drivers of GM's extraterrestrial sedan at 45 reckless pilots per 10,000 drivers. There are two pickups on the list, the only modern one being the Ram 1500 at eighth, with a rate of 46 in 10,000. Somehow, drivers of the third-best-selling pickup in the U.S. outrun the overwhelming numerical superiority of the best-selling vehicle in the States, the Ford F-150. The other pickup is the Chevrolet K1500 at number five, with a rate of 56 in 10,000. This is not only the oldest vehicle on the list, it went out of production in 2002, before any other vehicle on the list. Between the trucks, the Volkswagen CC slotted in at seven with 47 in 10,000 reckless driving chits, the Cadillac ATS slipped into sixth with 48 in 10,000.  The top four is a bag of unexpected. The Nissan 370Z is the first hardcore sports car on the list at number four, with 61 in 10,000 Z drivers flaunting their Fairladys in the face of Johnny Law.

Junkyard Gem: 1996 Saturn SC1

Before the Saturn marque got locked into a downward spiral of muddled brand image and billion-dollar Opel badge engineering, American car shoppers loved Saturns' plastic bodies and fixed-price buying experience. The original SC coupe looked a bit like the Isuzu-built Geo Storm but was a Michigan design and had a smaller price tag, and it sold well. Here's a final-model-year first-generation SC1, languishing in a Denver-area wrecking yard with nearly 300k on the clock. Saturn S-Series cars were simple machines, and many examples held together for the long haul. This one reached the kind of mileage figure you'd expect to see on a Camry or Civic from the same era. I'm not quite sure what's going on here, but I suspect that the car's final owner performed a bit of spray-foam-and-Bondo bodywork when the rear plastic body panels got munched in a crash. The twin-cam Saturn engines made respectable power, but this car has the 100-horse single-cam under the hood. The car weighed a mere 2,282 pounds, though, so it had about the same power-to-weight ratio as the slightly heavier Honda Del Sol, with a much lower price tag ($12,195 for the SC1 versus $15,250 for the Del Sol). With a manual transmission, which this car has, the SC1 was a lot more fun to drive than most frugal commuter cars of its era. It's no Saturn Ion Redline (an example of which I found nearby in the very same wrecking yard), but still an interesting chapter from the tale of the rise and fall of Saturn. When you want a two-door with some spunk, sleep on it first. Yeah, we're puzzled by this ad, too. Featured Gallery Junked 1996 Saturn SC1 View 14 Photos Auto News Saturn Automotive History Coupe