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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Saturn Ion steering probe closed by NHTSA

The National Highway Traffic Safety Administration has closed its investigation into faulty electric power steering motors affecting 334,728 Saturn Ions from 2004-2007, because General Motors has issued a recall for them. The group's research found that the part failed at a high rate in the vehicles.
GM recalled over 1.3 million vehicles a few weeks ago, including the Ion, because the power steering could suddenly fail. If broken, the cars could still turn, but it took greater effort. The automaker is also covering 96,324 2003 Ions with a lifetime warranty for their motors, but it's not immediately replacing them.
NHTSA opened its investigation into the motors in September 2011, and it found 4,787 complaints and 30,560 warranty claims that showed failure for the Ion alone. It estimated a complaint rate of 14.3 incidents per 1,000 vehicles and warranty claim rate of 9.1 percent. The investigation also found evidence of 12 crashes caused by loss of steering, two of which resulted in injuries.

GM issues four new recalls, 2.4 million cars affected

General Motors has announced another set of recalls, covering some 2.42 million cars in the United States. For those keeping track, The General has now recalled over 15 million cars worldwide this year due to various issues.
Here's the breakdown for this most recent set of recalls:
1,339,355 - Buick Enclave, Chevrolet Traverse, GMC Acadia models from the 2009 to 2014 model years; Saturn Outlook models from the 2009 to 2010 model years