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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

GM calling in 56k Saturn Aura sedans over shift cables

General Motors may have made a few mistakes when it came to the whole ignition-switch debacle, and it will likely be dealing with the consequences for some time to come. But you have to hand it to Mary Barra and her team, because they're determined to clean house and avoid the same mistakes. That's why the biggest of the Big Three automakers in Detroit has been issuing recalls left, right and Renaissance Center. Aside from those vehicles fitted with the faulty ignition switches, GM has recalled over 50,000 Cadillac SRXs, another 50 heavy-duty pickups and some 51,000 full-size crossovers. There are bound to be more to come, and now it's issued another 50k-unit recall over faulty shift cables in the transmission.
The recall affects 2007 and 2008 Saturn Auras fitted with the four-speed automatic transmission manufactured between April 24, 2006, and October 31, 2007. The recall doesn't affect models equipped with the six-speed automatic, or for that matter any of the Aura's Epsilon platform-mates like the Chevy Malibu, Pontiac G6, Opel Signum and Vectra, Saab 9-3 or - carrying over from Fiat's aborted partnership with GM - the Fiat Croma, although many of those models used the same 4T40 transmission employed in the Aura.
In the affected vehicles, the shift cable might fracture while in motion, preventing the transmission from shifting into Park or the ignition from switching off, which the National Highway Traffic Safety Administration figures could lead to the car rolling away. Hence the recall of 56,214 units in the United States, owners of which can expect to hear from their dealership in due course to have the necessary components replaced.

Report: GM temporarily restarts Saturn Outlook, Hummer H3 production

Saturn Outlook - Click above for high-res image gallery
Even though both the Saturn and Hummer brands are being phased out, General Motors has reportedly revived production of both the Outlook crossover and H3 SUV to meet consumer demands.
Last month, GM assembled 1,037 Outlooks at its Lansing, Michigan facility, which is where the crossover's Lamda platform stablemates (Buick Enclave, Chevrolet Traverse and GMC Acadia) are built. A spokesperson for GM states that production was reinstated to utilize the rest of the Saturn-specific material at the facility, and that the automaker will continue to assemble the Outlook for a few more weeks.