2008 Saturn Sky 2dr Conv Satellite Radio Cruise Control Black Wheels on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Junkyard Gem: 2004 Saturn Vue with manual transmission

GM's Saturn Division has been gone since the final 2010 Auras, Outlooks, Skies, and Vues slunk apologetically out of the showrooms, and I'm doing my best to document the more interesting models from The General's once-revolutionary brand. Some of the later Saturns began life as Opel designs, but the Vue actually was the first vehicle to go on the all-new GM Theta platform; the Opel Antara was thus a Saturn copy, a fact that Saturn fans no doubt trot out when they get shamed by Opel zealots over the Astra. Today's Junkyard Gem is a most unusual Vue, in the sense that its original purchaser was fine with both the base manual transmission and the leather-upholstery upgrade. Sure, the cheapest way to buy a new Vue— which was sold here for the 2002-2007 model years— was to get it with the base transmission: a five-speed manual. You can still buy a new car with a five-on-the-floor manual right now, but only in a handful of cheapmobiles; by the middle 2000s, a tiny-and-ever-shrinking subset of American car shoppers would even consider a three-pedal commuter vehicle. Really, there were only two reasons an American new-car buyer would have considered a non-enthusiast vehicle with a manual transmission in 2004: either an eccentric preference for the good ol' stickshift or just plain penny-pinching. The cheapest possible '04 Vue was the version with four-cylinder 2.2-liter engine, front-wheel-drive, and five-speed manual transmission, and it started at $17,025 (about $26,080 in 2022 dollars). That's what we're looking at here. The optional CVT automatic transmission cost an additional $2,095 ($3,210 today), so it made sense to get the manual if you wanted to save serious money on your Vue. However, this car is loaded to the gunwales with nice equipment upgrades, to the tune of at least the Leather Appointments Package ($755) and the Sports Plus II Package ($1,300) and probably a lot more.  So, a buyer who didn't care about power (so no V6 engine), didn't want all-wheel-drive, liked driving a manual transmission Â… but insisted on power everything and a full-zoot comfy leather interior Â… in a cheap small SUV sold by a fast-fading brand. The conversations with the Saturn salesmen about this thing must have been interesting. Built in Tennessee, sold new in Denver, will be crushed near Pikes Peak.

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.