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Even Saturn prices are leaving the stratosphere as used-car demand soars

Initially marketed as "a different kind of car company," General Motors-owned Saturn unceremoniously closed its doors in early 2010 after years of slumping sales and degradation of the brand. The firm's star is unexpectedly beginning to rise again as demand for used cars balloons in America, and values of used Saturn models are outpacing the industry average. Citing data provided by Car Gurus, The Drive is reporting that Saturn's transaction prices have increased more than any other carmaker's during the past 90 days. They've gone up by 26.15% since March 2021, and they've skyrocketed by 30.24% since June 2020. For context, Subaru posted increases of 12.13% and 20.26%, respectively, and the industry-wide averages stand at 17.11% and 30.23%. Used cars are more expensive across the board, but luxury models generally gained less value than cheaper models built by mainstream brands. In spite of the increase, Saturn's transaction prices remain the lowest on the market, according to the same source. The average sale is pegged at $6,284, versus $23,734 for Toyota and $17,507 for Kia. One factor undoubtedly influencing this difference is that, as we mentioned, the last Saturn was built over a decade ago. There's no such thing as a late-model Saturn, so all of its cars are lugging around 10-plus years of depreciation. If you want to surf this trend, the most expensive Saturn is the Outlook (2007-2010), an SUV that was basically a GMC Acadia with a different badge. It sells for $6,770, on average. At the opposite end of the spectrum, the humble Ion (2003-2007; pictured) trades hands for $4,446; it dented Saturn's average by losing 0.49% of its value during the past 30 days. What this means in the grand scheme of things is open to debate. What's certain is that more motorists are buying used as the ongoing chip shortage creates delivery delays and leaves dealers with low inventory levels, a situation forcing companies to take unprecedented measures. Ford is offering a $1,000 incentive to keep buyers in the fold, for example. Some might end up with their name on a Saturn title simply because it was the first car they stumbled upon. Others, especially drivers 30 and older, might remember the brand's reputation for building value-packed cars that were vaguely interesting.

Junkyard Gem: 2008 Saturn Astra XR 3-Door Hatchback

GM's Saturn brand spent the first part of the 2000s shifting over to vehicles on global corporate platforms, then spent the second half of the decade increasingly flailing for relevance as The General itself struggled to stay upright. By 2008, prospects for Saturn— and the American economy in general— didn't look so great, but that was the first model year for the Saturn-badged Opel Astra in North America. The announcement that the axe would be falling on Saturn came the following year, soon after GM declared Chapter 11 bankruptcy, and so 2009 became the final year for the Saturn Astra. Some MY2010 Saturns were sold (the Sky, Outlook, and Aura), but the Astra shares the dubious honor of the shortest Saturn sales run with the long-forgotten Saturn Relay minivan. For this reason, I keep my junkyard eye open for discarded Astras, and finally found this very clean '08 three-door in a Denver self-service yard last week. The Astra could be purchased with three doors or five, in two very similar trim levels. This car is the three-door, which was available only in semi-high-zoot XR trim. I'm not sure if the Opel Astra got these GM "Mark of Excellence" fender badges, but all American-market 2005-2009 GM vehicles have them (not counting stuff bearing the crypto-GM Suzuki badge). I've got dozens of these badges glued to my garage wall, because why not? Just one engine was available in the Saturn Astra: a 1.8-liter Ecotec four rated at 138 horsepower. The Ecotec has proven to be an unusually reliable engine, but I suspect that this one died in some expensive manner (because the rest of the car looks so nice) and that's why the car is here now. The base transmission in the Astra was a five-on-the-floor manual, and that's what this car has. The four-speed automatic cost an extra $1,325 on an $18,375 car (that's about  $1,765 on a $24,475 car in 2022 dollars), so either the original purchaser of this car preferred three-pedal driving or was just a cheapskate. I haven't seen enough junkyard Astras to know if the manual transmission is very rare in these cars; the five-door I found a few years back had the automatic. Presumably, an American car shopper looking for the European-style driving experience of an Opel might prefer the manual. Built in Antwerp, Belgium! As this was just a rebadged Opel, the Astra did not have the standard GM radio faceplate found in everything from the Chevrolet Equinox to the Saab 9-3.

Report: Saturn owners offered $2,000 to stick with GM products

After its decision to euthanize Oldsmobile, General Motors knows exactly what happens when it mothballs one of its brands: GM loses market share to the competition. The General is trying to stop history from repeating itself with Saturn customers by offering $2,000 on the hood of every car and crossover donning the ringed planet badge. Automotive News says the offer actually started on February 2 and runs until the end of March. To be eligible for the $2,000 bounty Saturn owners must have leased or purchased their Saturn at least six months ago. Interestingly, those owners don't even have to turn in their Saturn to be eligible for the cash.
AN reports that research company R.L. Polk says even before Saturn went on the endangered species list, it lagged other GM nameplates in the all-important aspect of customer retention. The mass exodus from Saturn loyalty predictably intensified at the end of 2008 as customers became anxious over the future of the brand. For its part, GM insists that all Saturn warranties will be upheld and customers looking for service can still go to a GMC, Chevy, Buick or Cadillac dealership.
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