1998 Saturn Sl2 on 2040-cars

Auto blog

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Guess when this car will plunge through the ice, win $1,500

In Michigan's Upper Peninsula, a sad-sack Saturn raises money for charity while awaiting an icy fate. The 1998 Saturn is a bright orange beacon inviting folks to make a bet on the coming of spring. When the weather warms up enough and this Saturn sinks, someone is going to take home $1,500. It's the Iron Mountain–Kingsford Rotary Club's annual car-plunge contest, a fundraiser that takes bets on when this car will fall through the ice. The contest had been run in years past and was resurrected in 2015. In the old days, the hapless cars sank to the bottom of the lake, which is actually a flooded old iron mine. In today's more enlightened environmental era, this Saturn is attached to a cable affixed to an anchor on shore, allowing it to be yanked out of the water. It also has been drained of all fluids, degreased, and had its powertrain, battery, and radiator removed (which means it weighs about 1,800 pounds). The lake sits alongside a main highway, assuring maximum visibility for the car and the contest. But it's not only locals who are invited to take a chance; anyone 18 and over can bet via this online link. Ten dollars buys three chances. Whoever most closely guesses the date and time that the Saturn slips under the waves takes home $1,500. Betting closes March 15. The past four years have seen the car fall through on March 17, April 2, April 4, and April 26 — although, as they say, past performance is no guarantee of future returns. And remember: Bet with your head, not over it. Here's video of last year's fateful moment ...

Best and Worst GM Cars

Oh yes, because we just love receiving angry letters from devoted Pontiac Grand Am enthusiasts, we have decided to go there. Based on a heated group Slack conversation, the topic came up about the best and worst GM cars. First of all time, and then those currently on sale, and then just mostly a rambling discussion of Oldsmobiles our parents and grandparents owned (or engineered). Eventually, three of us made the video above. Like it? Maybe we can make more. Many awesome GM cars are definitely going unmentioned here, so please let us know your bests and worsts in the comments below. Mostly, it's important to note that this post largely exists as a vehicle for delivering the above video that dives far deeper into GM's greatest hits and biggest flops, specifically those from the 1980s and 1990s. What you'll find below is a collection of our editors identifying a best current and best-of-all-time choice, plus a worst current and worst-of-all-time choice. Comprehensive it is not, but again, comments. -Senior Editor James Riswick Best Current GM Vehicle Chevrolet Corvette We were flying by the seats of our pants a bit in this first outing and my notes were similarly extemporaneous. When it came time to tie it all together on camera, I failed spectacularly. Thank the maker for text, because this gives me the opportunity to perhaps slightly better explain my convoluted reasoning. I chose the C8 Corvette because it's simply overwhelmingly good, and it's merely the baseline from which this generation of Corvette will be expanded.  While the Cadillac CT5-V Blackwing (more on that in a minute) is an amazing snapshot of GM's current performance standing and its little sibling so enraptured me that I went out and bought one, their existence is fleeting. Corvette will live on; forced-induction Cadillac sport sedans, not so much. So while all three are amazing machines when viewed in a vacuum, the Corvette stands above them as both a reflection of GM's current performance credentials and a signpost of what is to come. So, given the choice between the C8 and the 5V-Blackwing right now, I'd choose the C8. In 10 years, when the Blackwing is no longer in production and Corvette is in its 9th generation? Well, that might be a different story. Now, just pretend I said something even remotely that coherent when we get to the part of the video where I try to make an argument for the 5-V Blackwing as best GM car I've ever driven. Or just laugh at me while I ramble incoherently.