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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Junkyard Gem: 2008 Saturn Astra XR 3-Door Hatchback

GM's Saturn brand spent the first part of the 2000s shifting over to vehicles on global corporate platforms, then spent the second half of the decade increasingly flailing for relevance as The General itself struggled to stay upright. By 2008, prospects for Saturn— and the American economy in general— didn't look so great, but that was the first model year for the Saturn-badged Opel Astra in North America. The announcement that the axe would be falling on Saturn came the following year, soon after GM declared Chapter 11 bankruptcy, and so 2009 became the final year for the Saturn Astra. Some MY2010 Saturns were sold (the Sky, Outlook, and Aura), but the Astra shares the dubious honor of the shortest Saturn sales run with the long-forgotten Saturn Relay minivan. For this reason, I keep my junkyard eye open for discarded Astras, and finally found this very clean '08 three-door in a Denver self-service yard last week. The Astra could be purchased with three doors or five, in two very similar trim levels. This car is the three-door, which was available only in semi-high-zoot XR trim. I'm not sure if the Opel Astra got these GM "Mark of Excellence" fender badges, but all American-market 2005-2009 GM vehicles have them (not counting stuff bearing the crypto-GM Suzuki badge). I've got dozens of these badges glued to my garage wall, because why not? Just one engine was available in the Saturn Astra: a 1.8-liter Ecotec four rated at 138 horsepower. The Ecotec has proven to be an unusually reliable engine, but I suspect that this one died in some expensive manner (because the rest of the car looks so nice) and that's why the car is here now. The base transmission in the Astra was a five-on-the-floor manual, and that's what this car has. The four-speed automatic cost an extra $1,325 on an $18,375 car (that's about  $1,765 on a $24,475 car in 2022 dollars), so either the original purchaser of this car preferred three-pedal driving or was just a cheapskate. I haven't seen enough junkyard Astras to know if the manual transmission is very rare in these cars; the five-door I found a few years back had the automatic. Presumably, an American car shopper looking for the European-style driving experience of an Opel might prefer the manual. Built in Antwerp, Belgium! As this was just a rebadged Opel, the Astra did not have the standard GM radio faceplate found in everything from the Chevrolet Equinox to the Saab 9-3.

GM's got 107 problems and NHTSA's No. 1

General Motors' problems with its recall of roughly 1.6-million vehicles continue to mount. Now that it has emerged that GM knew about the problem since at least 2004 but waited to recall vehicles until February 2014, regulators at the National Highway Traffic Safety Administration have begun a much deeper investigation. NHTSA has sent a 27-page survey to GM that includes 107 questions about the timeline of what led up to the recall, and it has until April 3 to reply. This isn't a simple, multiple-choice test. Automotive News believes that hundreds of pages could be required to answer some of the queries. NHTSA says that it is still investigating GM's response to the recall. "We are a data-driven organization, and we will take whatever action is appropriate based on where our findings lead us," said NHTSA in a statement on its website. If found liable, the automaker could face a fine as high as $35 million and even possible criminal charges, according to Bloomberg. NHTSA's questions include a detailed explanation of GM's examination process; how it will improve the process; why a planned redesign of the cars' key in 2005 wasn't implemented; and specific data on each complaint it received. According to Bloomberg, NHTSA also has records that show the company had a meeting with regulators to discuss the airbag failure in a Chevrolet Cobalt in 2007. New GM CEO Mary Barra has also hired an outside law firm to conduct an independent investigation about what happened. It will include questioning company employees who were involved with the process from the start. The recall stems from faulty ignition switches that shut off the car while driving, and if it occurs the airbags deactivate. Thirteen deaths and 23 crashes have been caused by the problem, according to Bloomberg. If you would like to peruse NHTSA's entire questionnaire for GM, it can be viewed here. News Source: Automotive News – sub. req., National Highway Traffic Safety Administration, BloombergImage Credit: Carlos Osorio / AP / dapd Government/Legal Recalls GM Pontiac Saturn Safety pontiac solstice saturn ion saturn sky pontiac g5