Saturn Outlook on 2040-cars

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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

First GM ignition switch trial dismissed

Robert Scheuer has agreed to dismiss his ignition switch claims against General Motors to bring a sudden stop to the first federal trial over the automaker's faulty parts. The lawsuit was the first of six cases that were a bellwether to set a precedent in the complaints. Scheuer didn't receive any financial settlement from GM, according to Reuters. Scheuer alleged that he was injured when his 2003 Saturn Ion went off the road and hit the tree. The airbag didn't deploy, which Scheuer claimed was the result of the faulty ignition switch. GM originally attempted to dismiss the trial over a lack of evidence, but US District Judge Jesse Furman set a January 11 start date for the case. During the trial, GM's attorneys accused Scheuer and his wife of lying and presented evidence of an allegedly altered check stub that they used to purchase a house. Scheuer's defense had claimed that the family was evicted from the home after memory loss from the accident caused Robert to lose the down payment check. After the allegations, Furman pushed for a settlement. He called the trial an "outlier" and "almost worthless as a bellwether case," according to Bloomberg. The next of the six trials begins in March, Reuters reports. Related Video:

Junkyard Gem: 1996 Saturn SC1

Before the Saturn marque got locked into a downward spiral of muddled brand image and billion-dollar Opel badge engineering, American car shoppers loved Saturns' plastic bodies and fixed-price buying experience. The original SC coupe looked a bit like the Isuzu-built Geo Storm but was a Michigan design and had a smaller price tag, and it sold well. Here's a final-model-year first-generation SC1, languishing in a Denver-area wrecking yard with nearly 300k on the clock. Saturn S-Series cars were simple machines, and many examples held together for the long haul. This one reached the kind of mileage figure you'd expect to see on a Camry or Civic from the same era. I'm not quite sure what's going on here, but I suspect that the car's final owner performed a bit of spray-foam-and-Bondo bodywork when the rear plastic body panels got munched in a crash. The twin-cam Saturn engines made respectable power, but this car has the 100-horse single-cam under the hood. The car weighed a mere 2,282 pounds, though, so it had about the same power-to-weight ratio as the slightly heavier Honda Del Sol, with a much lower price tag ($12,195 for the SC1 versus $15,250 for the Del Sol). With a manual transmission, which this car has, the SC1 was a lot more fun to drive than most frugal commuter cars of its era. It's no Saturn Ion Redline (an example of which I found nearby in the very same wrecking yard), but still an interesting chapter from the tale of the rise and fall of Saturn. When you want a two-door with some spunk, sleep on it first. Yeah, we're puzzled by this ad, too. Featured Gallery Junked 1996 Saturn SC1 View 14 Photos Auto News Saturn Automotive History Coupe