2004 Saturn Ion 2 on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Junkyard Gem: 2008 Saturn Astra XR 3-Door Hatchback

GM's Saturn brand spent the first part of the 2000s shifting over to vehicles on global corporate platforms, then spent the second half of the decade increasingly flailing for relevance as The General itself struggled to stay upright. By 2008, prospects for Saturn— and the American economy in general— didn't look so great, but that was the first model year for the Saturn-badged Opel Astra in North America. The announcement that the axe would be falling on Saturn came the following year, soon after GM declared Chapter 11 bankruptcy, and so 2009 became the final year for the Saturn Astra. Some MY2010 Saturns were sold (the Sky, Outlook, and Aura), but the Astra shares the dubious honor of the shortest Saturn sales run with the long-forgotten Saturn Relay minivan. For this reason, I keep my junkyard eye open for discarded Astras, and finally found this very clean '08 three-door in a Denver self-service yard last week. The Astra could be purchased with three doors or five, in two very similar trim levels. This car is the three-door, which was available only in semi-high-zoot XR trim. I'm not sure if the Opel Astra got these GM "Mark of Excellence" fender badges, but all American-market 2005-2009 GM vehicles have them (not counting stuff bearing the crypto-GM Suzuki badge). I've got dozens of these badges glued to my garage wall, because why not? Just one engine was available in the Saturn Astra: a 1.8-liter Ecotec four rated at 138 horsepower. The Ecotec has proven to be an unusually reliable engine, but I suspect that this one died in some expensive manner (because the rest of the car looks so nice) and that's why the car is here now. The base transmission in the Astra was a five-on-the-floor manual, and that's what this car has. The four-speed automatic cost an extra $1,325 on an $18,375 car (that's about  $1,765 on a $24,475 car in 2022 dollars), so either the original purchaser of this car preferred three-pedal driving or was just a cheapskate. I haven't seen enough junkyard Astras to know if the manual transmission is very rare in these cars; the five-door I found a few years back had the automatic. Presumably, an American car shopper looking for the European-style driving experience of an Opel might prefer the manual. Built in Antwerp, Belgium! As this was just a rebadged Opel, the Astra did not have the standard GM radio faceplate found in everything from the Chevrolet Equinox to the Saab 9-3.

A chopped-up General Motors EV1 shell sold for $23,662

Despite not having a VIN, a powertrain, a frame, or any doors, a decrepit General Motors EV1 shell recently sold for $23,662.10 on govdeals.com. Sold by the University of Cincinnati, the car — or what remains of it — is headed to an electric vehicle collection called The Beata Electric Motor Carriage Collection. Technically, the GM EV1 was the first mass-produced and purposed-built electric car in America. When it was released in 1996 for the 1997 model year, however, GM strictly leased the car as part of a "real-world engineering evaluation." The limited production run was meant to test real life with an EV and judge the interest from the public. GM only built 1,117 units, all of which were recalled, and most of them ultimately were sent to the crusher. But a select few were stripped of their powertrains and donated to universities and museums for educational purposes. One of those non-functioning cars made it to the University of Cincinnati in 2008. The post says it "has been in storage since," but it's not clear if the car sat in storage untouched or was stored and used by the university. According to EpiclyEpicEthan1, who posted the sales listing to r/cars, the car was purchased by The Beata Electric Motor Carriage Collection in Colorado. The Beata (derived from the Latin word for blessed) collection is a gathering of '90s OEM electric vehicles and a general EV hub. The website says the vehicles are used for testing, diagnostics, education, events, and overall preservation and documentation. The rare and niche collection also includes a 1993 Dodge/Chrysler TEVan, a 1997 Honda EV Plus, a 1999 Dodge/Chrysler EPIC EV, a 1998 Ford Ranger EV, a 2002 Toyota RAV4 EV LongRanger III, a Tesla Roadster, a 1998 Nissan Altra EV, a 1998 Chevrolet S-10 EV, a 2011 Nissan Leaf, and a 2012 Tesla Model S. Beata also has several other projects under construction such as the 2000 Toyota RXT-G Prototype, a 1997 RAV4 coupe EV prototype, the 1995 AC Propulsion eCivic EV, a 1995 ACP RXT-G Prototype LongRanger II, a 1995 ACP RXT-G Prototype LongRanger I, and a GM EV1. Beata acts as a resource for EV1 owners and helps place parts it finds and doesn't need. The parts it does need are put into building a working EV1. Beata's current EV1, which is 80 percent complete, is made up from more than 50 different parts sources, including from all three versions of the EV1, the 1994 LPF4 PreView "Impact" series, the 1997 EV1, and the 1999 EV1.