2006 Saab Aero Convertible on 2040-cars

Auto blog

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Saab didn't want this electric, 99-like delivery van from the 1970s

National Electric Vehicle Sweden (NEVS) purchased the remains of Saab in 2012 to turn it into an electric-only brand. While its vast heritage is turbocharged and rooted in racing, Saab didn't shy away from dabbling in battery-powered drivetrains, and there's an experimental mail delivery van in its official museum to prove it. The name Saab in the last paragraph should be followed by an asterisk. The prototype kind of looks like a 99 when viewed from the front, and it wears the soccer ball-style alloy wheels seen on several of the brand's models during the 1970s, but the museum's curator told Autoblog it was built in Linkoping, Sweden, by the company's defense and plane-making division. It's certainly a Saab, but not quite the kind you're likely thinking of. Engineers began the project in the early 1970s, at about the same time archrival Volvo launched its own experiments in the field of electrification. The idea was to create an electric, short-range distribution van that could be used by Sweden's postal service, for example. Two prototypes were built in 1975 and 1976, including the example in the museum, and each had a low-speed driving range of about 40 miles. Additional technical specifications are lost to history, partly because Saab's car-building division in Trollhattan -- the folks that developed the 99 and the 900, among others -- didn't like the van at all and wanted nothing to do with it. Saab electric van prototype View 2 Photos We peeked inside and under it and spotted a bulky, lead-acid battery pack integrated into a tray that could be pulled out from the back after flipping up the panel onto which part of the rear bumper was mounted. This layout was relatively common in early electric prototypes, like the Bus that Volkswagen developed in 1972 and tested in select German cities. Recharging the battery pack took hours, so swapping it out was considered the more practical alternative. Period documents and images confirm the electronics were mounted under the hood. Saab made two electric prototypes, including one it fitted with front-end parts like headlights (complete with wipers), turn signals, and a plastic grille from a 99. The second wore round headlights, bullet-shaped turn signals, and looked more like something you'd see in an episode of "Scooby Doo" than what you'd find in a Saab showroom. The van's resemblance to the 99 was purely artificial; it was its own thing, on its own chassis.

The Saab 9-3 that never was finally shows up

Looking back on the life and [slow and painful] death of Saab, it's impossible to not stop and think of what might have been with the quirky Swedish automaker. As it turns out, SaabsUnited has decided to shed some light on what the company's future might have looked like, including some images and information that include full-scale mockups of the 9-3 Phoenix, which you see above.
In its waning years, Saab's lead designer Jason Castriota was working feverishly to deliver new products that built on the heritage of the brand while doing so at a lower cost and in a shorter time period than previous models. In the end, though, it sounds like the earliest that we could have seen any of these plans come to fruition was 2014. In addition to hatchback and convertible 9-3 variants, Castriota also created the Sonnett - a sporty-looking 2+2 that never made it past the design study phase.
Regardless of whether you're a diehard fan of the brand or if you were just pulling for the underdog, you'll want to head on over to SaabsUnited to check out a little more of what the future could have held for Saab.