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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Meet the other Cadillac wagon. It's as American as ABBA

The Cadillac CTS Wagon became a cult classic the second it went on sale. We all knew that it was never going to sell in anything approaching significant numbers, and if that "we" didn't include those actually working at GM, one would have to wonder what they were smoking. Cadillac was still having a hard enough time trying to convince people that it was now a BMW-fighting sport luxury brand rather than the purveyor of Grandpa-piloted land yachts. To many, a sport sedan like the CTS seemed like a stretch. But a CTS sport wagon? It sure seemed like GM was just doing things for funzies, an impression only enhanced by the CTS-V Wagon. Forget cult classic. That thing was an instant legend.  And yet, the CTS wasn't the only Cadillac of that era offered as a wagon. It wasn't even the first. Before GM said "to hell with it, let's have some fun" on this side of the pond, over in Europe, it had already taken a page from its old badge-engineering playbook to create the 2006 Cadillac BLS Wagon. It was available as a sedan, too, but its awkward majesty is best enjoyed as the long-roof model.  There's just something off about the whole thing, right? That's probably because it also looks vaguely familiar, as if you've seen it before. So where the hell does this thing come from? Sweden! Behind that Cadillac Art and Science face is a Saab 9-3, and in the case of the BLS Wagon, the Saab 9-3 Sport Combi wagon. The roofline is the dead giveaway, as no other wagon has ever looked like that. In fact, the roof and windows were the only exterior elements to copy directly over from 9-3 to BLS. No kidding. With the Cadillac front end, doesn't the Saab-funky-boxiness make it look like a miniature hearse? The answer is yes. GM's design team, led by Ed Welburn, was quite pleased with his work. Perhaps it even egged him on to create a real Cadillac sport wagon? "The whole team was very excited to apply Cadillac's design language to a wagon for the first time," said Welburn in a press release from the time. "The V-shaped chrome-plated grille, a Cadillac hallmark, is picked up again by the shape of the rear window, and the body side character lines make it unmistakably a Cadillac." The interior is surprisingly different from the 9-3, including the ignition switch migrating from the center console up to the steering column. It also wasn't exactly in keeping with the Cadillac norm of the time.

Junkyard Gem: 1971 Saab 96

Americans could buy the very first mass-produced Saab car, the 92, all the way back in 1950. Few did, because a tiny and odd-looking Swedish car with a smoky two-stroke engine buzzing out 25 horsepower didn't seem suitable for highway use, especially when a new Plymouth business coupe sold for $1,371 (about $15,180 today). Then came the 93, notable to Americans mostly for being sold by novelist Kurt Vonnegut's Saab dealership in Massachusetts. The first Saab to win over respectable numbers of American car shoppers was the 96, introduced here for the 1961 model year. North American 96 sales continued through 1973, and I've managed to find one of the later 96s in a junkyard located near Pikes Peak in Colorado. North American sales of the much less oddball 99 began in the 1969 model year, and that car evolved directly into the original 900 that sold very well through the early 1990s. Still, some Americans living in icy regions stayed loyal to the 96, so Saab kept selling 96s here until federal emissions and safety regulations made such sales unprofitable. Meanwhile, Scandinavians could buy new 96s all the way through 1980. My grandfather, a self-taught engineer who set foot outside the city limits of St. Paul, Minn., only to race Corvettes at Elkhart Lake (in summer) and all manner of rust-prone imports on frozen lakes (in winter), had this Saab 96 when I was a kid. The somewhat uneven bodywork near street level is the result of house-paint-over-Bondo corrosion repairs, and I recall going on some terrifying high-speed rides around town with Grandpa, circa 1975, watching the pavement flash by through the holes in the floor as we headed to the VFW for the meat raffle. Hey, the St. Paul VFW had Grain Belt on tap for cheap, a consolation for those who failed to win any meat. After that, a man could take his Saab to an establishment selling authentic St. Paul booya. As I recall, this Saab finally broke in half at an ice race in the late 1970s and got replaced by a slightly less rusty Rabbit. The serious Saab 96 nuts— including my grandfather— preferred the two-stroke three-cylinder engine, due to its chainsaw racket and allegedly superior performance on ice. By 1969, however, a Ford-produced V4 became the only powerplant available in a new 96 on our shores (the V4 had been an option for a couple of years prior to that). Someone grabbed the 65-horsepower V4 before I reached this car.