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NEVS completes Saab purchase, earns right to brand name but not griffin badge

According to the Associated Press, a Hong Kong-based concern is close to building new Saab models. After some delays, National Electric Vehicle Sweden (NEVS) has completed the purchase of bankrupt Swedish automaker Saab.
NEVS says it plans to debut an electric vehicle in about 18 months. When the car comes to market, it will wear the Saab name, but not the marque's well-known griffin logo. Reuters reports that the company will produce EVs based on the Saab 9-3 platform, with intentions to sell these vehicles primarily in the Chinese market. Due to the continued use of the distinctive griffin head logo by commercial truckmaker Scania and the Saab aerospace group, NEVS was only granted access to the Saab name, not its emblem.

NEVS Emily GT electric sedan developed by ex-Saab engineers finds a buyer

Even in death, Saab could not rest in peace. In life, the Swedish automaker never managed to get out from between the sales rock and the financial hard place. After GM bought half the company in 1989 and took full control in 2000, the inevitable brand engineering led to cars like a Saab 900 on an Opel platform, a Subaru Impreza rebadged as a Saab 9-2X and a Chevrolet Trailblazer turned into a Saab 9-7x. This went as well as anyone who knew Saab would expect. Come January 2010, Saab was dead. Or rather, Saab had entered a zombie state rebranded as New Electric Vehicle Sweden (NEVS), two Chinese companies in succession buying the automaker's intellectual property, both having to walk away due financial issues at the parent companies. Earlier this year, NEVS showed one of the projects it continued to work on throughout the turmoil, a four-seat battery-electric car called the Emily GT. NEVS said it was looking for a buyer for the project or the entire company. According to Sweden's Auto, Motor und Sport (translated) that broke the story, and further reporting from Saab Planet, the search has succeeded and the Emily will come to life. Saab Planet writes that in March of this year, a Swedish company called Stenhaga Invest bought 80% the the Stallbacka factory and office complex in Trollhattan where Saab used to build its cars, NEVS holding onto the remaining 20%. AMS reported that an as-yet-unknown European investor has signed a letter of intent to purchase two of the 13 projects NEVS said it has been working on, the Emily GT and the PONS, an autonomous shuttle. Svante Andersson, who runs Stenhaga, is reported to have said the unnamed investor is interested in taking control of "a substantial area" of the Trollhattan facilities, "indicating that a significant number of people will be employed in Trollhattan." Back in March, an NEVS engineer said properly funded development could get the Emily GT into production in less than two years. Based on the sports sedan we've been told about, that seems reasonable. Ineos chief Sir Jim Ratcliffe announced the Ineos Automotive Grenadier in 2017, showed a concept in 2020, and had a model running the hill at Goodwood in 2021 — four years for a ground-up design. Saab Planet writes that "a timeline for relaunch is expected to be announced after a meeting between the parties involved during week 32," which would be the week of August 7.

Saab plant reopens, production to resume by year's end?

Saab is gearing up to start production of the 9-3 again in September, two years after the last exampled rolled off the assembly line at the company's Trollhättan factory, Aftonbladet reports. Saab's new owner, National Electric Vehicle Sweden AB (NEVS), a Chinese-Japanese consortium created solely to buy Saab, says that the model's parts supply is the bottleneck in the production process, understandable since many of Saab's suppliers closed after it stopped production two years ago. The automaker also needs to establish a new dealership network. It is not entirely clear where Saab will market their new models, but North America is not expected to figure into their plans, at least initially.
Almost 400 factory employees are reportedly back working at Trollhättan, and Saab is looking to recruit 180 workers to help with production, presuming the factory can overcome its supply issues and go back online in the fall.
The new 9-3 is understood to be something short of an all-new car, a revision of the old 9-3 that started production in 2002. It will reportedly be offered initially as a four-door sedan and two-door convertible, and it will have a turbocharged engine, according to NEVS, which we expect will be a four cylinder. An electric 9-3 could come as early as next year. Turbocharged engines are part of Saab's DNA, NEVS Vice President Mattias Bergman has stated, and future Saab models will have them - despite the automaker's planned progression toward electric vehicles. The 9-3 will get small facelifts over time, says Mikael Östlund, a press officer at NEVS.