1989 Saab 900 Turbo Convertible on 2040-cars

Auto blog

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Greetings from Trollhattan. I'm Emily, but I'm not a Saab.

What’s Swedish for “never give up”? Saab, apparently. The fondly-remembered car company formerly called just that — and now named NEVS — is only a shell, employing just a limited crew in the land of trolls. But itÂ’s got something to sell, and that something seems like it's really something. ItÂ’s called Emily. The Emily GT exists as six prototype electric cars, according to NEVS, with a combined horsepower rating (per car) of 484 powered by an enormous 175-kilowatt lithium-ion battery thatÂ’s good for 600 miles of range. In development almost since Saab's demise — the company, once owned by General Motors, was closed down in 2010 — the Emily is a very real product and needs a real sponsor, according to NEVS CEO Nina Selander, speaking to Carup. “It is for sale, it is also a joy to be able to show it. It should be allowed to live on, itÂ’s too nice, too good and too modern a car for nothing to come of it. Interested parties are welcome,” she said. Photos of the car show a modern, forward-thrust profile with handsome lines, a look similar to the last Saab 9-5 and VolvoÂ’s S60 (must be a Swedish thing) and a fashionable, sci-fi-ish interior. A hopeful engineer on the project estimates that the car is less than two years away from some kind of series production, but according to the modest NEVS website, the company is currently in “hibernation” even as it continues to solicit buyers for the Emilys. Said Peter Dahl, the Emily project manager, “Many have asked us what we have been doing for 10 years. We have developed 13 different car projects, this is one of them.” Related video: Volvo Saab Automotive History Electric Future Vehicles Classics

Junkyard Gem: 1988 Saab 900

Saab had a cult following in North America going back to the two-stroke Saab 96, but it wasn't until the 900 made its debut for the 1978 model year that the marque started to be considered a mainstream – if still a bit odd – brand here. Based on the venerable 99 but seeming a lot more modern, the 900 sold well to those who wanted to drive something sensibly Scandinavian but didn't want the stodginess of a Volvo. These cars were especially popular in Colorado, and I found this high-mile-but-solid '88 in a Denver self-service wrecking yard. Nearly made it to 300,000 miles, but it never got the chance. The key is still in the console-mounted ignition switch, and the steel lanyard indicates that this car went to the wrecking yard via an insurance-company or dealership-trade-in auction. Since the car has no major body damage, that means that its final owner traded it in – reluctantly, we hope – on another car, and nobody was willing to bid over scrap value for the elderly Swede at auction. Most such auctions have an arrangement with a local wrecking yard to take all the unsold cars for a set price, and that's what we can assume happened to this car. Chances are that it was still in running condition when it showed up here. You could get a 1988 Saab 900 with a three-speed Borg-Warner automatic transmission, but I can't recall having ever seen one so equipped. Most Saab 900 buyers insisted on manuals. The engine in this car is a slant-four based on the same Triumph engine used in the Triumph TR7. By the 1980s, Saab had made sufficient improvements to the design that it was several orders of magnitude more reliable than its British Leyland ancestors. This one made 110 horses, which did an acceptable job of moving the car's 2,695 pounds. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This ad sums up the way Saabs were marketed in the United States in 1988. Related Video: Featured Gallery Junked 1988 Saab 900 View 16 Photos Auto News Saab Hatchback