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What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

Are orphan cars better deals?

Most folks don't know a Saturn Aura from an Oldsmobile Aurora. Those of you who are immersed in the labyrinth of automobilia know that both cars were testaments to the mediocrity that was pre-bankruptcy General Motors, and that both brands are now long gone. But everybody else? Not so much. By the same token, there are some excellent cars and trucks that don't raise an eyebrow simply because they were sold under brands that are no longer being marketed. Orphan brands no longer get any marketing love, and because of that they can be alarmingly cheap. Case in point, take a look at how a 2010 Saturn Outlook compares with its siblings, the GMC Acadia and Buick Enclave. According to the Manheim Market Report, the Saturn will sell at a wholesale auto auction for around $3,500 less than the comparably equipped Buick or GMC. Part of the reason for this price gap is that most large independent dealerships, such as Carmax, make it a point to avoid buying cars with orphaned badges. Right now if you go to Carmax's site, you'll find that there are more models from Toyota's Scion sub-brand than Mercury, Saab, Pontiac, Hummer, and Saturn combined. This despite the fact that these brands collectively sold in the millions over the last ten years while Scion has rarely been able to realize a six-figure annual sales figure for most of its history. That is the brutal truth of today's car market. When the chips are down, used-car shoppers are nearly as conservative as their new-car-buying counterparts. Unfamiliarity breeds contempt. Contempt leads to fear. Fear leads to anger, and pretty soon you wind up with an older, beat-up Mazda MX-5 in your driveway instead of looking up a newer Pontiac Solstice or Saturn Sky. There are tons of other reasons why orphan cars have trouble selling in today's market. Worries about the cost of repair and the availability of parts hang over the industry's lost toys like a cloud of dust over Pigpen. Yet any common diagnostic repair database, such as Alldata, will have a complete framework for your car's repair and maintenance, and everyone from junkyards to auto parts stores to eBay and Amazon stock tens of thousands of parts. This makes some orphan cars mindblowingly awesome deals if you're willing to shop in the bargain bins of the used-car market. Consider a Suzuki Kizashi with a manual transmission. No, really.

Junkyard Gem: 1987 Saab 900 4-Door Sedan

Saab sold the original 900 in the United States from the 1979 through 1993 model years (followed by another few years of Opel Vectra-based 900s), and most of the 900s you'll find today are the higher-end models with 16-valve engines and/or turbochargers. Last year in this series, we saw a 900 Turbo and a 900 Turbo Convertible in Colorado car graveyards, and now it's time to take a look at a used-up Colorado 900 with the base 8-valve engine and few extras. The cheapest new 1987 Saab available here was the base three-door hatchback with 5-speed manual transmission, which had an MSRP of $14,395 (about $39,497 in 2023 dollars). If you wanted a new 900 with four doors that year, the price of admission started at $14,805 ($40,622 after inflation). That's the car we've got here. The engine is a 2.0-liter SOHC slant-four, the direct descendant of the engine originally developed in partnership with Triumph for use in the Saab 99 and Triumph Dolomite. The Triumph TR7 used members of this engine family as well. This engine was rated at 110 horsepower and 118 pound-feet. The naturally-aspirated 16-valve version in the '87 900S made 125 horses, while the 900 Turbo had 160 horsepower. The automatic transmission cost an extra $430 (about $1,180 now); most 900 buyers chose the five-on-the-floor manual. In fact, I have never documented a junked 1979-1993 Saab 900 with an automatic. This one came close to the 175,000-mile mark during its life. The paint is somewhat faded, but the interior looks good for a car this age. Its owner or owners took good care of it. The body has a few dents but no rust worth mentioning. If it had been a 900S or a 900 Turbo, it would have had a better chance of avoiding this fate. Saab's innovative technology for 1987 starts at around $15,000 and goes up to the $20,000,000 Viggen (the fighter plane, not the later hot-rod 9-3 that borrowed the Viggen name).