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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Junkyard Gem: 1983 Saab 900 Turbo 4-Door Hatchback

I've been finding quite a few interesting Saabs in Colorado car graveyards lately, including a 96 and a 99 (sadly, a discarded example of a Saab 92 has eluded me — at least in the United States — so far), and now it's the turn of the factory-hot-rod Saab that gave car shoppers more horsepower per dollar than anything they could buy from Germany at the time: the 900 Turbo. I found this car a few weeks back in a yard just south of Denver. Saab sold the original version of the 900 in the United States for the 1979 through 1993 model years (after that, the 900 name went on a car based on the Opel Vectra and closely related to the Saturn L-Series), and the early 900s looked very much like their 99 ancestors. Saab was an early adopter of turbocharging, and so the 900 Turbo was available here for the entire 1979-1993 sales run. This engine, a 2-liter slant-four derived from a 1960s Triumph design (and first cousin to the engine used in the Triumph TR7), was rated at 135 horsepower in 1983. That was big power for a small car in the Late Malaise Era, and it gave the 1983 Saab 900 Turbo a power-to-weight ratio similar to what you got in the Mitsubishi Starion and Porsche 944 that year. Electronic fuel injection finally made turbocharging work well for everyday driving (though the Maserati Biturbo stuck with blow-throw Weber carburetors all the way through 1986 in the United States), and it wasn't long before TURBO became a magical word. Yes, by 1984 you had Ozone and Turbo break-dancing while Ice-T makes his film debut. A few years earlier, with the (carbureted) Turbo Trans Am's not-so-stellar reliability on display, Boogaloo Shrimp's character would have been assigned a different name. Though it's possible, based on the fact that at least one 1980s boombox was built from a Saab 900 dash, that Turbo's name was inspired by Saab. Saab should get credit for doing so much to push turbocharging into the daily-driver mainstream. You could get a three-speed Borg-Warner automatic transmission in your new 1983 Saab 900, but it added 370 bucks (about $1,075 in 2022 dollars) to the cost of the car and made it much less fun to drive. This one has the 5-speed manual; I assume the E next to fifth gear stands for "efficiency." The five-door 900 Turbo listed at $16,910 with five-speed manual, which comes to about $49,055 today. A new BMW 528e cost $23,985 that year ($69,580 now) and offered just 121 horsepower.

Saab's Victor Muller wanted to nix Griffin, return to airplane emblem

According to Just-Auto.com Victor Muller wasn't a fan of the Saab Griffin logo. The executive was quoted as saying he wanted to "abolish" the Griffin logo and return to the airplane emblem. Muller made it clear that if he'd had his way, the propeller would have replaced the Griffin across the Saab lineup long ago.
National Electric Vehicle Sweden, the company that recently bought Saab, was forced to abandon the Griffin logo due to the fact that the emblem is still used by truck manufacturer Scania. The manufacturer is reportedly concerned about potential Chinese counterfeiting - NEVS is owned by Youngman, a Chinese automaker - though it's unclear how that relationship would lead to illegal copies.
Either way, NEVS has said the loss of the Griffin logo isn't that important to the company so long as it can continue to build on the Saab name. Muller, meanwhile, said he wishes NEVS luck in the company's electric-vehicle endeavor, but that he doesn't understand its new business model.