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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Saab to reintroduce 9-3 SportCombi as Phoenix development continues

The saga of Saab goes to show that you can't keep a good automaker down. Founded back in 1947 (the same year, incidentally, as Ferrari, TVR and Maserati defector OSCA), Saab split off from its aerospace division, merged with Scania trucks, was subsequently picked up by General Motors, then pawned off onto Spyker before its current Chinese owners brought it back out of bankruptcy. Now under the auspices of National Electric Vehicle Sweden (NEVS), Saab has official restarted production of the 9-3 sedan, but what are its plans for the future?
In correspondence with Autoblog, NEVS communications director Mikael Ostlund gave us an idea of what to expect. First of all, NEVS is living up to its name by launching an electric version of the 9-3. As we reported a couple of weeks ago, the 9-3 EV currently is undergoing a pilot launch in the Chinese city of Qingdao (which owns part of NEVS) before being rolled out in other markets around the world. But that's not all NEVS has planned for Saab.
The reborn Swedish automaker also plans to relaunch the 9-3 SportCombi to supplement the 9-3 sedan. The wagon version was part of the second-gen 9-3's rollout in the early 2000s, offering increased cargo space and versatility - particularly vital since GM had seen it fit to replace the previous hatchback bodystyle favored by the brand faithful with a more traditional trunked form to lure new buyers into the fold. Although Ostlund confirmed that NEVS has "the option of adding the convertible" back into the lineup, nut has yet to decide on if and when it will do so.

Last Saab 9-3 built nets nearly $48,000 at auction

It was among the last Saabs to roll off the production line in Trollhattan, Sweden, is virtually new, and now it has a new owner. The Saab 9-3 Aero Turbo4 we told you about a month ago has sold in an auction for the equivalent of $47,789. As with anything related to the remnants of the legendary Swedish automotive brand, the backstory on this one is a little complicated, starting with the model year. Saab originally ground production to a halt in 2011. This model came about after National Electric Vehicle Sweden (NEVS) acquired the brand out of bankruptcy, and was part of a run of 420 models built starting in late 2013 before NEVS lost the rights to use the Saab name and griffin logo. It was originally set aside for crash testing, but never actually used for that purpose, and mostly sat idle inside the plant, in case NEVS restarted production of combustion vehicles. The 41 miles on the odometer came from running the car on a test track near the Trollhattan plant for photography and video purposes. It features a 2.0-liter turbo-four engine that makes 217 horsepower and 258 pound-feet of torque. It has a two-tone interior with cream leather seats and a dashboard and center console that looks like what you might expect to result from Saab's parts-sharing arrangement under the ownership of bankruptcy-era General Motors. Nowadays, NEVS has financial backing from Chinese investors and is making electric vehicles based on the 9-3 platform and body, just without any Saab badging. It continues to operate the Trollhattan plant and another in Tianjin, China, and it reportedly plans a new plant in Shanghai. NEVS also has partnered with Swedish supercar maker Koenigsegg in a venture to develop new EVs. The 9-3 buyer’s name is Claus Spaangaard. HeÂ’s a Danish car collector and car-repair shop owner who says he already owns two Saab cars. Proceeds from the auction will fund research into sustainable mobility in Sweden, NEVS says.