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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Turkey buys rights to Saab 9-3 for domestic car

Just in time for Halloween, a Saab is rising from the dead. National Electric Vehicle Sweden, which controls the Swedish automaker, is selling the intellectual property rights for the second-generation 9-3 to the Scientific and Technological Research Council of Turkey (TUBITAK). This government-supported agency intends to turn the sedan into the "Turkish National Car," according to NEVS. Using the aging 9-3 as a backbone, Turkey intends to strengthen the nation's auto industry by producing an extended-range electric vehicle by 2020, Daily Sabah reports. The goal is for 85-90 percent of the components to come from the country. "From design to production, Turkey will be the center for all parts and processes regarding the first domestically produced car," Interim Science, Industry and Technology Minister Fikri Isik said to Daily Sabah. TUBITAK considered developing its own vehicle from scratch but calculated at least $1 billion in costs. Without going into specific detail, Isik said that buying the rights to the existing Saab turned out to be a better option. Despite having sold the 9-3 IP, NEVS is signing on to help with a business plan and to create the necessary supply and distribution chains for the EV. NEVS previously tried to revive the 9-3 itself by briefly continuing production and attempting to launch an electric version. Earlier this year, it partnered with Dongfeng to develop green vehicles. The company has been beset with financial problems, embroiled in a seemingly interminable post-bankruptcy reorganization progress. NEVS has been chosen by TUBITAK as its partner for developing a Turkish National Car TUBITAK, (the Scientific and Technological Research Council of Turkey) which has been assigned to develop "Turkish National Car" and realize this important mission, has chosen National Electric Vehicle Sweden AB, Nevs, as the industrial partner for the project. The cooperation has started in June 2015 between Nevs and TUBITAK and future industrial synergies in terms of development and manufacturing shall be generated with this cooperation. In the short term perspective this cooperation shall put Nevs' assets to work and shall give Turkey quick access to extensive automotive knowledge and experience. Nevs shall also provide its know-how in the developing of the business plan and establishing of the supply and distribution chains to TUBITAK.

Saab still alive and well at New Jersey dealership

We all know the Saab story: a niche automaker that just couldn't last in the quickening pace of an increasingly competitive industry, despite its loyal following. But just because the automaker has all but completely disappeared, it doesn't mean that the loyal following has as well. In fact Saab Automobiles Parts North America estimates there are some 450,000 Saabs still in use in the United States, and many of them are still die-hard brand faithful who are adamantly clinging to the bankrupt brand they love. And many of those loyal customers are still finding a home at Park Avenue Saab in Maywood, NJ. Although the Park Avenue Auto Group operates Acura, BMW and Lotus franchises, it hasn't given up on Saab just because the company isn't making any new cars anymore. Instead it's set up shop in an old Suzuki showroom and is building a growing list of Saab customers across New York, New Jersey and Pennsylvania – parts of that list acquired from other, closed Saab dealers in the region. The dealership stocks spare parts and is ready to perform whatever service and maintenance existing Saab owners might need, but it's also still buying and selling Saabs: used models with low mileage and manufactured as close as possible to the end of production in 2011. So when an owner of an old Saab is ready to trade up, the dealership has something to offer. And many of those loyal customers, according to Automotive News, are willing to pay top dollar rather than switch to another brand. If and when a Saab owner needs to buy something newer – as most will have to – the dealer is ready to introduce them to a new Acura or BMW, but to date, very few have. That's why Park Avenue Saab still sells about 40 used Saabs every month to customers in the vicinity, across the country or even overseas. Between the sales and service departments, the dealership is still turning a brisk business, but unless NEVS, Mahindra or some other knight in shining armor swoops in and manages to do what GM and Spyker couldn't, the dealership's management know the business can't last forever.