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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Future Classic: 1999-2002 Saab 9-3 Viggen

Given the company’s now-defunct status, you could argue that all Saabs are future classics. Even the final round of cars from the era of General Motors ownership deserve their place in history. Seriously, how hot was the last 9-5? Handsome design and quirky features were hallmarks of the Saab brand, and its cars felt every bit as premium as its primary European competitors. But while other luxury carmakers put great effort into full lineups of performance cars, Sweden only produced the odd sporty Saab every once in a while. One of our favorites was the 9-3 Viggen from the turn of the century, and itÂ’s a car that still makes us swoon today. Why is the Saab 9-3 Viggen a future classic? Saab's whole "born from jets" tagline never really made much sense, but at least the 9-3 Viggen's name was a nod to the company's aerospace roots. The Swedish word "Viggen" translates to "thunderbolt" in English, and this name was used on the Saab 37 Viggen aircraft that entered service in the early 1970s. MotorWeek | Retro Review: '99 Saab Viggen The 9-3 Viggen used a turbocharged 2.3-liter inline-four engine, most notably remembered for its eyebrow-raising 20 psi of boost pressure. Rated at 225 horsepower – which was later bumped up to 230 hp – and 252 pound-feet of torque, this engine was paired exclusively with a five-speed manual transmission and front-wheel drive. Stiffer suspension components, firmer dampers, stronger driveshafts, a heavy-duty clutch and a revised exhaust were also part of the package. The Viggen was relatively quick, with Saab quoting a 0-to-60-mph time of around 6.5 seconds. However, the 9-3 Viggen is largely remembered for things like its ridiculous turbo lag and torque steer – characteristics that kind of made this car hilarious to drive, even if they took away from overall sharpness and composure. What is the ideal example of the Saab 9-3 Viggen? Saab offered the 9-3 Viggen as a three-door hatchback, five-door hatchback and two-door convertible. And while this car is most commonly remembered in its launch shade, Lightning Blue, Saab offered the Viggen in black, gray, red, silver and yellow. You could even spec the interior with blue, orange or tan leather accents. Arguably the most iconic 9-3 Viggen spec is a Lightning Blue three-door hatch, but the other colors are far more rare. WeÂ’ve got a major soft spot for a Monte Carlo Yellow five-door, but really, you canÂ’t go wrong.

NEVS Emily GT electric sedan developed by ex-Saab engineers finds a buyer

Even in death, Saab could not rest in peace. In life, the Swedish automaker never managed to get out from between the sales rock and the financial hard place. After GM bought half the company in 1989 and took full control in 2000, the inevitable brand engineering led to cars like a Saab 900 on an Opel platform, a Subaru Impreza rebadged as a Saab 9-2X and a Chevrolet Trailblazer turned into a Saab 9-7x. This went as well as anyone who knew Saab would expect. Come January 2010, Saab was dead. Or rather, Saab had entered a zombie state rebranded as New Electric Vehicle Sweden (NEVS), two Chinese companies in succession buying the automaker's intellectual property, both having to walk away due financial issues at the parent companies. Earlier this year, NEVS showed one of the projects it continued to work on throughout the turmoil, a four-seat battery-electric car called the Emily GT. NEVS said it was looking for a buyer for the project or the entire company. According to Sweden's Auto, Motor und Sport (translated) that broke the story, and further reporting from Saab Planet, the search has succeeded and the Emily will come to life. Saab Planet writes that in March of this year, a Swedish company called Stenhaga Invest bought 80% the the Stallbacka factory and office complex in Trollhattan where Saab used to build its cars, NEVS holding onto the remaining 20%. AMS reported that an as-yet-unknown European investor has signed a letter of intent to purchase two of the 13 projects NEVS said it has been working on, the Emily GT and the PONS, an autonomous shuttle. Svante Andersson, who runs Stenhaga, is reported to have said the unnamed investor is interested in taking control of "a substantial area" of the Trollhattan facilities, "indicating that a significant number of people will be employed in Trollhattan." Back in March, an NEVS engineer said properly funded development could get the Emily GT into production in less than two years. Based on the sports sedan we've been told about, that seems reasonable. Ineos chief Sir Jim Ratcliffe announced the Ineos Automotive Grenadier in 2017, showed a concept in 2020, and had a model running the hill at Goodwood in 2021 — four years for a ground-up design. Saab Planet writes that "a timeline for relaunch is expected to be announced after a meeting between the parties involved during week 32," which would be the week of August 7.