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Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

Vampire Weekend singer responds to burning Saab controversy [w/video]

Last week, we tipped you off about Vampire Weekend and their new music video for the song Diane Young, a short film that consists entirely of setting fire to two perfectly nice-looking Saab 900 automobiles. The indie rock band's video - viewable by scrolling down - predictably triggered the internet ire of classic car enthusiasts - Saabophiles in particular - and word of the unrest eventually got back to the band itself.
According to music site Spinner (nb: owned by Autoblog parent AOL), the group was "stunned" at the backlash - enough that lead singer Ezra Koenig felt compelled to respond himself. According to Koenig, the band was under the impression that their record company was "looking to purchase the cheapest, oldest cars possible; they weren't trying to buy a beautiful perfect condition car." By way of apology, Koenig even goes so far as to note that bandmate Rostam Batmanglij is a keen fan of Saab.
Other reports have claimed that the cars may have been purchased under false pretenses, sold by owners who "wanted to see them go to a nice new home," but Koenig takes issue with that characterization, countering that he understood that the cars had substantial electrical problems.

Junkyard Gem: 1986 Saab 900 Turbo

The Saab 900 sold well in Colorado, and owners of these cars tend to hang onto them for decades. For those reasons, I still find 900s while making my rounds of the self-service wrecking yards in the Denver region. The turbocharged models tended to fail more quickly than their naturally-aspirated counterparts, though, so the 900 Turbo can be tough to find today. Here's a 1986 that took its final tow-truck ride into a Denver yard a couple of months back. The 900 received a makeover for the 1987 model year, so today's Junkyard Gem comes from the final year of the 900 with the endearingly 1960s face derived from its 99 predecessor. Most of these cars didn't chug along for quite as many miles as their Volvo 240 countrymen, but that may be attributable more to the differences in driving style between Volvo and Saab owners. The word TURBO had magical connotations during the 1980s, and so most turbocharged cars of the era boasted big, obvious badging. Red car interiors were all the rage during the 1980s and 1990s. Try to imagine the vivid bordellitude of this upholstery before it faded beneath the blazing Colorado sun. Was it a runner when it arrived here? We'll never know. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Born from jets, sure, though the original Saab jet was known as "the Flying Barrel" and wasn't especially graceful-looking. Featured Gallery Junked 1986 Saab 900 Turbo View 14 Photos Auto News Saab Automotive History