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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Grainy leaked images show stillborn Castriota-designed Saab 9-3

The Saab faithful are going to be playing the "what if" game for years to come. It's one of the burdens of being a fan of a dead brand. A fresh batch of grainy 9-3 Phoenix images have made their way online, alleged shots of a design proposal penned by none other than Jason Castriota. The five-door looks to feature an honest liftback, though SaabsUnited.com says this particular vehicle was drawn up as part of a business plan in early 2011. As such, Castriota apparently told the site the final product was to look much more athletic than what we see here. While the low-resolution images make it difficult to tell much about the design, we certainly appreciate the familiar roofline, full band taillamps and the contrasting rear spoiler reminiscent of the old Saab 99 and 900 ducktails.
Unfortunately, we know all too well why this creation never saw the light of day. Would-be savior Victor Muller couldn't quite pull Saab out of its nosedive, and the company fell into bankruptcy before the 9-3 Phoenix could get off the ground. There's talk of the Phoenix platform and Saab brand having new life in other markets as EVs and even as gas cars, but the model seen here will likely never see production - let alone North American showrooms.
You can take a closer look at SverigesRadio.se - just make sure to have your translator ready if you don't speak Swedish.

1999 Saab 9-3 Viggen is a Swede worth remembering on MotorWeek

Today, Saab survives in name only after a protracted series of bankruptcies and attempted comebacks with new owners. At the turn of the millennium, however, the brand was still able to make some great cars, though. MotorWeek is showing off one of its very best in this vintage review for the 1999 9-3 Viggen. The jet-inspired Viggen was the pinnacle of everything Saab's engineers could do at the time. Starting with the standard 9-3, the suspension was hunkered down to improve handling and lower bodywork was added for better aerodynamics. Now that the exterior looked the part, the 2.3-liter turbocharged four-cylinder was tweaked to make 225 horsepower and 252 pound-feet of torque. While that output may not sound hugely impressive by modern standards, those were strong numbers in the day, and the following model year made even more power. After some time behind the wheel of the VIggen, MotorWeek came away quite impressed with this Swede. While the Viggen might not have offered the full capability of high-performance, European contemporaries like the BMW M3, Saab really showed its strengths with this model.