Saab 9-3 Soft Top Convertible on 2040-cars

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Nicolas Cage flogs Saab-based Senova from Beijing Auto [w/video]

BAIC has officially pulled the covers off of its new Senova D Series sedan for China. The four-door is based on the old Saab 9-5 and boasts a turbocharged 2.0-liter four-cylinder engine. Local buyers can get their hands on the machine for around $22,745 at current conversion rates. Other engine options include a turbocharged 1.8-liter four cylinder as well as turbocharged 2.3-liter four-cylinder, and a wide range of safety equipment comes standard on every trim except the very base model. Those goodies include a tire pressure monitoring system, active head restraints, blind spot detection, driver fatigue detection and parking sensors.
The Senova nameplate serves every model based on former Saab architectures, including the Epsilon, GM2900 and GM2400 platforms as well as engine and transmission tech. In order to promote its new products, BAIC has hired Hollywood staple Nicolas Cage to serve as the company's brand ambassador. Cage stars in the Senova-heavy Town of Car Legends action-packed video short (directed by Olivier Megaton of Transporter 3 and Taken 2 fame) which you can view by scrolling below.

National Electric Vehicle stops Saab 9-3 production amidst financing woes

It seems that quirky, Swedish automaker Saab might be on life support yet again. Its owner, National Electric Vehicle Sweden, has announced that it's reducing its workforce and temporarily halting production of the 9-3 due to financial problems. NEVS was only building six cars a day, anyway.
The company put out a press release admitting its economic woes, but it still appeared hopeful. NEVS claims it's developing "a new platform on the Phoenix architecture," and it has a frame agreement with an international automotive OEM. It didn't give any specific details about either one of these assertions though. According to The Wall Street Journal, NEVS needs the partnership to lower development costs in order to stay afloat. Saab spokesperson Mikael Ostlund told Autoblog in an email that the stop in production of the 9-3 in Trollhättan would last four weeks.
NEVS says it's in negotiation to sell a portion of the company to an automotive company. Its current monetary woes are caused by shareholder Qingbo Investment Company not financing the company as agreed. "We plan to have the results of the discussions at latest during June," said Ostlund.

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.