Saab 9-3 Se 2dr Convertible Heated Leather Winter/sport Mode Clean No Reserve on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Last Saab 9-3 built nets nearly $48,000 at auction

It was among the last Saabs to roll off the production line in Trollhattan, Sweden, is virtually new, and now it has a new owner. The Saab 9-3 Aero Turbo4 we told you about a month ago has sold in an auction for the equivalent of $47,789. As with anything related to the remnants of the legendary Swedish automotive brand, the backstory on this one is a little complicated, starting with the model year. Saab originally ground production to a halt in 2011. This model came about after National Electric Vehicle Sweden (NEVS) acquired the brand out of bankruptcy, and was part of a run of 420 models built starting in late 2013 before NEVS lost the rights to use the Saab name and griffin logo. It was originally set aside for crash testing, but never actually used for that purpose, and mostly sat idle inside the plant, in case NEVS restarted production of combustion vehicles. The 41 miles on the odometer came from running the car on a test track near the Trollhattan plant for photography and video purposes. It features a 2.0-liter turbo-four engine that makes 217 horsepower and 258 pound-feet of torque. It has a two-tone interior with cream leather seats and a dashboard and center console that looks like what you might expect to result from Saab's parts-sharing arrangement under the ownership of bankruptcy-era General Motors. Nowadays, NEVS has financial backing from Chinese investors and is making electric vehicles based on the 9-3 platform and body, just without any Saab badging. It continues to operate the Trollhattan plant and another in Tianjin, China, and it reportedly plans a new plant in Shanghai. NEVS also has partnered with Swedish supercar maker Koenigsegg in a venture to develop new EVs. The 9-3 buyer’s name is Claus Spaangaard. HeÂ’s a Danish car collector and car-repair shop owner who says he already owns two Saab cars. Proceeds from the auction will fund research into sustainable mobility in Sweden, NEVS says.

Saab has ruined all Swedish cars for me

It's easy to dismiss my hatred of all Swedish automotive manufacturers as a simple result of bad experiences. I mean, we're all products of our own experiences, some we learn from, others we don't, and some we need to be hit over the head with time and time again. I've been hit over the head too many times with Saabs (and one lonely Volvo), and as a result, I can't bring myself to buy a Koenigsegg. It started with a 900 Turbo sedan. You know, the ugly duckling sister of the beautiful two-door coupe that spawned the Aero, which managed to look stunning from the front, and like a child with a full nappy (diaper) at the rear. I bought it at an auction (mistake number one) for $6,500 (AUD) because as a bloke in his early twenties, I wanted to be noticed – and a greasy-haired bespectacled musician driving a turbocharged Swedish luxury car was my way of standing out. On the drive home I noticed two things: one, it handled like it was on rails – it just gripped! And two, the turbo wasn't working. I took my new wheels to the mechanic, who promptly told me a custom exhaust system would solve the problem – mistake number two. During the fitting, Mr. Shonky's Repair Shop managed to fry some computer thingy. I won't try to remember or understand what it was, but he did tell me that it should have been replaced and that I would have to pay for it. I agreed. Mistake number three. Twelve months later I had spent more than double the original purchase price on repairs, and the turbo still wouldn't work. I sold it for about $4,000, and moved on to something more sensible. But the beautiful handling and quirky design had left an itch that I just couldn't scratch. Many cars and motorbikes later, I sold my Mazda RX-8 because it was too perfect. You know those cars that have spotless paint, an unmarked interior, low kilometers, and you're just too damn scared to park it anywhere? Yep, it was one of those. I would spend 30 to 40 minutes trying to find a vacant spot with vacant spots on either side, and even after leaving the car I would walk back to check if anyone had parked next to me. If they did, I moved. Not a low-anxiety vehicle. So I bought my second Saab – this time a 9-5 turbo wagon – from an auction. Wasn't that mistake number one? This one had reasonably low kilometers, and was even on LPG (a fairly common conversion is Australia – just not on Saabs) and only set me back $2,200. I drove it home, and low and behold, the turbo worked!