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Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

NEVS completes Saab purchase, earns right to brand name but not griffin badge

According to the Associated Press, a Hong Kong-based concern is close to building new Saab models. After some delays, National Electric Vehicle Sweden (NEVS) has completed the purchase of bankrupt Swedish automaker Saab.
NEVS says it plans to debut an electric vehicle in about 18 months. When the car comes to market, it will wear the Saab name, but not the marque's well-known griffin logo. Reuters reports that the company will produce EVs based on the Saab 9-3 platform, with intentions to sell these vehicles primarily in the Chinese market. Due to the continued use of the distinctive griffin head logo by commercial truckmaker Scania and the Saab aerospace group, NEVS was only granted access to the Saab name, not its emblem.

Junkyard Gem: 1987 Saab 900 4-Door Sedan

Saab sold the original 900 in the United States from the 1979 through 1993 model years (followed by another few years of Opel Vectra-based 900s), and most of the 900s you'll find today are the higher-end models with 16-valve engines and/or turbochargers. Last year in this series, we saw a 900 Turbo and a 900 Turbo Convertible in Colorado car graveyards, and now it's time to take a look at a used-up Colorado 900 with the base 8-valve engine and few extras. The cheapest new 1987 Saab available here was the base three-door hatchback with 5-speed manual transmission, which had an MSRP of $14,395 (about $39,497 in 2023 dollars). If you wanted a new 900 with four doors that year, the price of admission started at $14,805 ($40,622 after inflation). That's the car we've got here. The engine is a 2.0-liter SOHC slant-four, the direct descendant of the engine originally developed in partnership with Triumph for use in the Saab 99 and Triumph Dolomite. The Triumph TR7 used members of this engine family as well. This engine was rated at 110 horsepower and 118 pound-feet. The naturally-aspirated 16-valve version in the '87 900S made 125 horses, while the 900 Turbo had 160 horsepower. The automatic transmission cost an extra $430 (about $1,180 now); most 900 buyers chose the five-on-the-floor manual. In fact, I have never documented a junked 1979-1993 Saab 900 with an automatic. This one came close to the 175,000-mile mark during its life. The paint is somewhat faded, but the interior looks good for a car this age. Its owner or owners took good care of it. The body has a few dents but no rust worth mentioning. If it had been a 900S or a 900 Turbo, it would have had a better chance of avoiding this fate. Saab's innovative technology for 1987 starts at around $15,000 and goes up to the $20,000,000 Viggen (the fighter plane, not the later hot-rod 9-3 that borrowed the Viggen name).