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Saab 9-3 production has restarted

If you're one of the small cadre of Saab drivers, first of all, kudos to you. Because as Top Gear pointed out, Saab drivers are among the most intellectual drivers out there. Secondly, we've got good news for you, because the 9-3 has officially resumed production at the Trollhättan plant in Sweden.
For those of you who may not have followed the story, a quick refresher: Founded in 1947, Saab Automobile AB was an independent automaker until 1989 when General Motors began the decade-long process acquiring it. Unable to make it profitable, GM sold Saab to Spyker in 2010, but that Dutch automaker proved unable to make a go of it, either, and finally shut it down a year later. Much of Saab's assets were acquired by National Electric Vehicle Sweden, which in turn is partially owned by the Chinese city of Qingdao, which pledged to get production back online by the end of the year.
NEVS has apparently made good on its promise, bringing 600 workers back to the factory to resume production of the 9-3 much as it was when a workforce of 3,500 labored on it and its stablemates prior to the bankruptcy. The reborn 9-3 will be sold in Sweden and in China, with an electric version to bring some other updates sometime next year.

Last 900 Saabs heading to auction

If you've been wanting to get your hands on one last new Saab but missed out on the great Saab sell-off when Saab Cars North America declared bankruptcy, well, your ship has now come in.
Actually, it came in last year - but hundreds of new Saabs got waylaid at ports in California and New Jersey because of the bankruptcy, according to SaabWorld.net. Those cars are now slated for auction, some 900 of them, which will be available for dealers, exporters and rental car companies to bid on beginning next week. Eventually, 300 of these cars should make their way to Saab dealers, where they're expected to be sold off at 30- to 50-percent discounts. The other 600 will either be exported or used as rentals, according to the report, so "the price of Saabs will not be severely depressed."
Besides the new cars, some 67 company cars, including some interesting stuff like a 1960 Saab Quantum IV and a 1970 Sonnett III, will also be auctioned off, according to the report. Of the new cars, just over half are 9-5 models, some 400 are 9-3 sedans, another 60 are 9-3 wagons, and about a dozen are convertibles. According to the report, 28 are actually 9-4X crossovers, which is more than 10 percent of Saab's total 2011 sales for that model.

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.