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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

NEVS Saab EV prototype on display, with top speed of just 75 mph

National Electric Vehicle Sweden, the Saab-owning Swedish holding company that is in turn owned by Chinese investors, has some problems (i.e., no cash). But that isn't stopping NEVS from showing off a prototype Saab 9-3 Electric Vehicle this week. But wait, you might be saying, didn't NEVS already start production of a 9-3 EV? Yes, indeed, and the vehicle displayed this week was indeed built at the Saab plant in Trollhattan in May as one of those early pilot builds. A modified Saab 9-3 Aero Sedan, the EV has had the lithium-ion battery pack jammed under the floor, so all of the cargo and passenger space of the gas-powered 9-3 remains available. "The starting point for our development of the Electric Vehicle project was to maintain all the good attributes and characteristics," said NEVS' vice president of engineering and product development, Stig Nodin in a statement. You can find the press release below. The li-ion pack comes from Beijing National Battery Technology (which is owned by the same company that owns NEVS) and can offer a range of about 120 miles, NEVS says. The prototype also has a 100-kW electric motor that offers 140 horsepower that provides a 0-60 miles per hour time of 10 seconds and a top speed of just 75 miles per hour. That's unlikely to be fast enough to outrun Saab's creditors, but NEVS says that the prototype is here "to serve as a reference for specification of coming production model(s)," so let's hope the speed number can be increased while the range at least stays the same. Today Nevs presented the Saab 9-3 Electric Vehicle as designed and produced as part of a prototype series in Trollhattan. The car is a modified Saab 9-3 Aero Sedan where the batteries are placed under the floor, keeping the full interior space as well as the luggage compartment intact. With that, the Saab 9-3 EV is just as practical as the Saab 9-3 Aero with gasoline engine. The Saab 9-3's famous driving-experience is of course preserved in the EV, helped by its low center of gravity and a 50/50 weight distribution. "We are happy to present the result of Nevs engineering into a real Saab EV product. The Saab cars' well-known performance and safety is maintained and we foresee a very good product for the market. When we developed the Saab 9-3 Aero Sedan Model Year 14, we focused on enhancing the driving experience, safety and quality.

Junkyard Gem: 1987 Saab 900 4-Door Sedan

Saab sold the original 900 in the United States from the 1979 through 1993 model years (followed by another few years of Opel Vectra-based 900s), and most of the 900s you'll find today are the higher-end models with 16-valve engines and/or turbochargers. Last year in this series, we saw a 900 Turbo and a 900 Turbo Convertible in Colorado car graveyards, and now it's time to take a look at a used-up Colorado 900 with the base 8-valve engine and few extras. The cheapest new 1987 Saab available here was the base three-door hatchback with 5-speed manual transmission, which had an MSRP of $14,395 (about $39,497 in 2023 dollars). If you wanted a new 900 with four doors that year, the price of admission started at $14,805 ($40,622 after inflation). That's the car we've got here. The engine is a 2.0-liter SOHC slant-four, the direct descendant of the engine originally developed in partnership with Triumph for use in the Saab 99 and Triumph Dolomite. The Triumph TR7 used members of this engine family as well. This engine was rated at 110 horsepower and 118 pound-feet. The naturally-aspirated 16-valve version in the '87 900S made 125 horses, while the 900 Turbo had 160 horsepower. The automatic transmission cost an extra $430 (about $1,180 now); most 900 buyers chose the five-on-the-floor manual. In fact, I have never documented a junked 1979-1993 Saab 900 with an automatic. This one came close to the 175,000-mile mark during its life. The paint is somewhat faded, but the interior looks good for a car this age. Its owner or owners took good care of it. The body has a few dents but no rust worth mentioning. If it had been a 900S or a 900 Turbo, it would have had a better chance of avoiding this fate. Saab's innovative technology for 1987 starts at around $15,000 and goes up to the $20,000,000 Viggen (the fighter plane, not the later hot-rod 9-3 that borrowed the Viggen name).