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Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

NEVS mulling electric Saab 9-3 convertible, looking for engine partners, too

Do you believe in reincarnation? Like how we hope that, maybe, all of our hard work as auto writers will result in an eventual return as a swarm of beautiful butterflies. If you are a Saab fan, the equivalent could be this bit of news: The 9-3 Convertible may rise again, as an electric vehicle.
Word comes from the Dutch version of Autoweek that Chinese entity National Electric Vehicle Sweden (NEVS) has indicated that it will bring an electric version of the 9-3 Convertible to market in the next 18 months. The EV droptop would first debut in the Chinese market, but could expand, as could the lineup to other 9-3 variants, such as the sedan and SportCombi. A NEVS spokesperson has stated, "NEVS basically no doors holds." We're not sure if that's the spokesperson or the translation from the Dutch report, but you get the gist.
NEVS also indicated that conventionally powered versions of the 9-3 could be produced as well. The internal combustion engines could be the originally intended General Motors engines. Regardless of powerplant, we would be very eager to see Saab return, potentially as an EV to boot!

Future Classic: 1999-2002 Saab 9-3 Viggen

Given the company’s now-defunct status, you could argue that all Saabs are future classics. Even the final round of cars from the era of General Motors ownership deserve their place in history. Seriously, how hot was the last 9-5? Handsome design and quirky features were hallmarks of the Saab brand, and its cars felt every bit as premium as its primary European competitors. But while other luxury carmakers put great effort into full lineups of performance cars, Sweden only produced the odd sporty Saab every once in a while. One of our favorites was the 9-3 Viggen from the turn of the century, and itÂ’s a car that still makes us swoon today. Why is the Saab 9-3 Viggen a future classic? Saab's whole "born from jets" tagline never really made much sense, but at least the 9-3 Viggen's name was a nod to the company's aerospace roots. The Swedish word "Viggen" translates to "thunderbolt" in English, and this name was used on the Saab 37 Viggen aircraft that entered service in the early 1970s. MotorWeek | Retro Review: '99 Saab Viggen The 9-3 Viggen used a turbocharged 2.3-liter inline-four engine, most notably remembered for its eyebrow-raising 20 psi of boost pressure. Rated at 225 horsepower – which was later bumped up to 230 hp – and 252 pound-feet of torque, this engine was paired exclusively with a five-speed manual transmission and front-wheel drive. Stiffer suspension components, firmer dampers, stronger driveshafts, a heavy-duty clutch and a revised exhaust were also part of the package. The Viggen was relatively quick, with Saab quoting a 0-to-60-mph time of around 6.5 seconds. However, the 9-3 Viggen is largely remembered for things like its ridiculous turbo lag and torque steer – characteristics that kind of made this car hilarious to drive, even if they took away from overall sharpness and composure. What is the ideal example of the Saab 9-3 Viggen? Saab offered the 9-3 Viggen as a three-door hatchback, five-door hatchback and two-door convertible. And while this car is most commonly remembered in its launch shade, Lightning Blue, Saab offered the Viggen in black, gray, red, silver and yellow. You could even spec the interior with blue, orange or tan leather accents. Arguably the most iconic 9-3 Viggen spec is a Lightning Blue three-door hatch, but the other colors are far more rare. WeÂ’ve got a major soft spot for a Monte Carlo Yellow five-door, but really, you canÂ’t go wrong.