2008 Saab 9-3 Aero on 2040-cars

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NEVS, Dongfeng ready to make more green cars

National Electric Vehicle Sweden AB (NEVS), the owner of the sorta-still-there Saab automobile brand, has reached a deal with Dongfeng Motor Corp. in which the China-based automaker will help NEVS develop greener vehicles. NEVS and Dongfeng have been working together since July, though the agreement was officially announced Monday. The companies say the agreement relates to so-called "new-energy" vehicles, though neither details of what those new energy vehicles will be nor financial terms were disclosed. But there's long been talk about Saab working on electrified vehicles, so this appears to be a move in the right direction. NEVS has picked a large company as its development partner. As part of the agreement, Dongfeng will speed up the development of advanced powertrains at its plant in Tiajin, China. In return, NEVS will help Dongfeng get distribution in both North America and Europe while helping the Chinese automaker sort through the matrix of developing vehicles that meet regulatory standards in those two regions, which is no easy task. Dongfeng made more than 3.8 million vehicles last year, and has done business with Peugeot, Citroen, Renault, Nissan, Honda, and Kia. Last we reported, NEVS was in the process of reorganization this past winter, and it's unclear how that will impact the relationship with Dongfeng. Also unclear is the status of the Saab brand name. The Saab AB aerospace company is no longer affiliated with the automaker and disputes NEVS using its name, but the NEVS website still highlights the Saab automotive brand. NEVS bought Saab out of bankruptcy in 2012. The latest NEVS press release is available below. Related Video: Nevs and Dongfeng tie-up for long-term strategic cooperation National Electric Vehicle Sweden AB (Nevs) and Dongfeng Motor Corporation (Dongfeng) signed a strategic cooperation agreement on August 17, 2015 to achieve global industrial synergies. Since July 2015, Nevs has started working with Dongfeng on complete vehicle development projects to enhance Dongfeng's technical strength and improve Nevs' own development capability. Now both parties have agreed to expand their cooperation from technical development to further business areas such as global purchasing and distribution network. Dongfeng has formed several strategic long term partnerships with other international major car manufacturers including AB Volvo and as a 14 percent shareholder of PSA.

Saab to hire 200 engineers, might build gas cars with Mahindra

The brand formerly known as Saab is still intent on teaching The Little Engine That Could a few ticks about persistence. We say "formerly known" because it turns out that National Electric Vehicle Swedent (NEVS), the Sino-Japanese investment consortium that just bought the majority of Saab's assets, minus Saab Automobile Parts AB, may not actually own the rights to the Saab brand name. According to a report in Di.se via Saabs United, NEVS will need to negotiate with Scania and the Swedish aerospace and defense group, Saab AB, for the right to name its forthcoming electric car the Saab 9-3.
NEVS is hiring 200 engineers now to work on its electric car program, and reports are that it will hire more as it gets closer to the 2014 launch. It will be based on the current (read: ancient) 9-3, and we hope NEVS is succeeds in getting the naming rights, because the NEVS 9-3 just doesn't have the same ring. NEVS will likely target China as the model's main market.
However, it's rumors of their second negotiating ploy that we're really rooting for: to work with Mahinda & Mahindra, the Indian company once in the running for Saab's assets, develop a petrol-powered 9-3 on the next-generation Phoenix platform, based on Jason Castriota's design.

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.