2008 Saab 9-3 2.0t Sedan 4-door 2.0l Turbo on 2040-cars

Auto blog

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Junkyard Gem: 1988 Saab 900

Saab had a cult following in North America going back to the two-stroke Saab 96, but it wasn't until the 900 made its debut for the 1978 model year that the marque started to be considered a mainstream – if still a bit odd – brand here. Based on the venerable 99 but seeming a lot more modern, the 900 sold well to those who wanted to drive something sensibly Scandinavian but didn't want the stodginess of a Volvo. These cars were especially popular in Colorado, and I found this high-mile-but-solid '88 in a Denver self-service wrecking yard. Nearly made it to 300,000 miles, but it never got the chance. The key is still in the console-mounted ignition switch, and the steel lanyard indicates that this car went to the wrecking yard via an insurance-company or dealership-trade-in auction. Since the car has no major body damage, that means that its final owner traded it in – reluctantly, we hope – on another car, and nobody was willing to bid over scrap value for the elderly Swede at auction. Most such auctions have an arrangement with a local wrecking yard to take all the unsold cars for a set price, and that's what we can assume happened to this car. Chances are that it was still in running condition when it showed up here. You could get a 1988 Saab 900 with a three-speed Borg-Warner automatic transmission, but I can't recall having ever seen one so equipped. Most Saab 900 buyers insisted on manuals. The engine in this car is a slant-four based on the same Triumph engine used in the Triumph TR7. By the 1980s, Saab had made sufficient improvements to the design that it was several orders of magnitude more reliable than its British Leyland ancestors. This one made 110 horses, which did an acceptable job of moving the car's 2,695 pounds. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This ad sums up the way Saabs were marketed in the United States in 1988. Related Video: Featured Gallery Junked 1988 Saab 900 View 16 Photos Auto News Saab Hatchback

First test drive shows promise of Saab 9-3 EV

We can't read Swedish, so when it comes to a first-drive review of a Saab 9-3 electric-vehicle prototype, we'll trust Inside EVs' translation of a write-up from Swedish automotive publication Elbilen i Sverige. And it's a decent one. The write-up, that is. The translation, too, we hope. Taken to the test track, the Saab was found to be quieter than a Tesla Model S and had the stability commensurate for a car that tipped the scales at about 4,000 pounds. The sedan accelerated from 0 to 62 miles per hour in 10 seconds, though the goal is to bring that time down to 8.5 seconds. The prototype also uses a 37-kWh prototype battery made by China-based Kai Johan Jiang Annual National Modern Energy Holdings that should be good for over 180 miles (and there's room for a bigger pack in the car, apparently). The 9-3's electric motor will be able to deliver 200 horsepower but, for testing purposes, it was limited to about 140 horsepower. The overall impression was that the car is not yet ready for prime time, but has a lot of promise. When prototype becomes production is the real question, given the financial condition of Saab parent National Electric Vehicle Sweden (NEVS). The company acquired the brand in 2012 and started making cars at Saab's Trollhattan plant in Sweden last year, but production stopped in May because of cash-flow issues. Late last month, Swedish courts denied NEVS protection from its creditors, so the company is now looking to restructure.