2008 Saab 9-3 2.0t Convertible 2-door 2.0l on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Junkyard Gem: 1987 Saab 900 4-Door Sedan

Saab sold the original 900 in the United States from the 1979 through 1993 model years (followed by another few years of Opel Vectra-based 900s), and most of the 900s you'll find today are the higher-end models with 16-valve engines and/or turbochargers. Last year in this series, we saw a 900 Turbo and a 900 Turbo Convertible in Colorado car graveyards, and now it's time to take a look at a used-up Colorado 900 with the base 8-valve engine and few extras. The cheapest new 1987 Saab available here was the base three-door hatchback with 5-speed manual transmission, which had an MSRP of $14,395 (about $39,497 in 2023 dollars). If you wanted a new 900 with four doors that year, the price of admission started at $14,805 ($40,622 after inflation). That's the car we've got here. The engine is a 2.0-liter SOHC slant-four, the direct descendant of the engine originally developed in partnership with Triumph for use in the Saab 99 and Triumph Dolomite. The Triumph TR7 used members of this engine family as well. This engine was rated at 110 horsepower and 118 pound-feet. The naturally-aspirated 16-valve version in the '87 900S made 125 horses, while the 900 Turbo had 160 horsepower. The automatic transmission cost an extra $430 (about $1,180 now); most 900 buyers chose the five-on-the-floor manual. In fact, I have never documented a junked 1979-1993 Saab 900 with an automatic. This one came close to the 175,000-mile mark during its life. The paint is somewhat faded, but the interior looks good for a car this age. Its owner or owners took good care of it. The body has a few dents but no rust worth mentioning. If it had been a 900S or a 900 Turbo, it would have had a better chance of avoiding this fate. Saab's innovative technology for 1987 starts at around $15,000 and goes up to the $20,000,000 Viggen (the fighter plane, not the later hot-rod 9-3 that borrowed the Viggen name).

Saab to hire 200 engineers, might build gas cars with Mahindra

The brand formerly known as Saab is still intent on teaching The Little Engine That Could a few ticks about persistence. We say "formerly known" because it turns out that National Electric Vehicle Swedent (NEVS), the Sino-Japanese investment consortium that just bought the majority of Saab's assets, minus Saab Automobile Parts AB, may not actually own the rights to the Saab brand name. According to a report in Di.se via Saabs United, NEVS will need to negotiate with Scania and the Swedish aerospace and defense group, Saab AB, for the right to name its forthcoming electric car the Saab 9-3.
NEVS is hiring 200 engineers now to work on its electric car program, and reports are that it will hire more as it gets closer to the 2014 launch. It will be based on the current (read: ancient) 9-3, and we hope NEVS is succeeds in getting the naming rights, because the NEVS 9-3 just doesn't have the same ring. NEVS will likely target China as the model's main market.
However, it's rumors of their second negotiating ploy that we're really rooting for: to work with Mahinda & Mahindra, the Indian company once in the running for Saab's assets, develop a petrol-powered 9-3 on the next-generation Phoenix platform, based on Jason Castriota's design.