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2014 Saab 9-3 officially relaunched, reborn

Saab is officially building cars again. Production of the 9-3 Sedan has kicked back off in Trollhättan, Sweden, and the first example is reportedly earmarked for the company's museum. Initial sales are targeted for China, although Swedish customers will also be able to buy new Saabs built in their country right away, too. It isn't immediately clear if the model will be available in the rest of Europe, let alone in North America.
The initial run of 9-3s will be powered by a 220-horsepower, 2.0-liter turbocharged four-cylinder before an electric model joins the range next year. There are no Biopower or XWD all-wheel-drive models presently in production. And while the lion's share of the 2014 9-3 is a carryover from the pre-bankruptcy car, there are some changes, including a new anti-whiplash seat system and a "greater number of non-GM parts," reports SaabsUnited.
"I am very proud of the dedication and the focus that NEVS management and employees have demonstrated over the year that has passed since we became owners of the plant in Trollhättan, and who have made this possible. Swedish expertise along with Japanese technology around batteries and new lightweight materials and our Chinese group's focus on green technology is our strength for the future," said Kai Johan Jiang, the founder of Saab's parent company, National Electric Vehicle Sweden.

Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

Saab's Victor Muller wanted to nix Griffin, return to airplane emblem

According to Just-Auto.com Victor Muller wasn't a fan of the Saab Griffin logo. The executive was quoted as saying he wanted to "abolish" the Griffin logo and return to the airplane emblem. Muller made it clear that if he'd had his way, the propeller would have replaced the Griffin across the Saab lineup long ago.
National Electric Vehicle Sweden, the company that recently bought Saab, was forced to abandon the Griffin logo due to the fact that the emblem is still used by truck manufacturer Scania. The manufacturer is reportedly concerned about potential Chinese counterfeiting - NEVS is owned by Youngman, a Chinese automaker - though it's unclear how that relationship would lead to illegal copies.
Either way, NEVS has said the loss of the Griffin logo isn't that important to the company so long as it can continue to build on the Saab name. Muller, meanwhile, said he wishes NEVS luck in the company's electric-vehicle endeavor, but that he doesn't understand its new business model.