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Saab begins 9-3 EV pilot production

To say that Saab has had a tough time lately would be like saying that it's been a little colder than usual this winter. After General Motors finally gave up and sold it to Spyker in 2010, Saab declared bankruptcy the following year. GM successfully blocked Spyker from selling Saab to Chinese automaker Youngman the following year, but ultimately it ended up in the hands of another Chinese consortium called NEVS. Standing as it does for National Electric Vehicle Sweden, the new owners promised not only to restart production of the long-suffering 9-3, but also to turn it into an electric vehicle. And that's just what it's doing.
The latest news coming out of Sweden indicates that NEVS/Saab has started building the first examples of the 9-3 EV. These first 200 or so examples are set to be shipped off to Qingdao - the Chinese city that is home to the Tsingtao brewery, hosted the sailing components of the 2008 summer games on Beijing, was supposed to host an IndyCar race in 2012 before it was canceled, and also itself just happens to own 22 percent of NEVS.
These first EVs have their batteries mounted down low in the chassis for a low center of gravity and have a range of about 20 miles on a full charge. That's absolutely paltry compared to the other EVs on the market: a Nissan Leaf will travel more than four times that distance, and a Tesla Model S will go ten times farther on a charge.

Greetings from Trollhattan. I'm Emily, but I'm not a Saab.

What’s Swedish for “never give up”? Saab, apparently. The fondly-remembered car company formerly called just that — and now named NEVS — is only a shell, employing just a limited crew in the land of trolls. But itÂ’s got something to sell, and that something seems like it's really something. ItÂ’s called Emily. The Emily GT exists as six prototype electric cars, according to NEVS, with a combined horsepower rating (per car) of 484 powered by an enormous 175-kilowatt lithium-ion battery thatÂ’s good for 600 miles of range. In development almost since Saab's demise — the company, once owned by General Motors, was closed down in 2010 — the Emily is a very real product and needs a real sponsor, according to NEVS CEO Nina Selander, speaking to Carup. “It is for sale, it is also a joy to be able to show it. It should be allowed to live on, itÂ’s too nice, too good and too modern a car for nothing to come of it. Interested parties are welcome,” she said. Photos of the car show a modern, forward-thrust profile with handsome lines, a look similar to the last Saab 9-5 and VolvoÂ’s S60 (must be a Swedish thing) and a fashionable, sci-fi-ish interior. A hopeful engineer on the project estimates that the car is less than two years away from some kind of series production, but according to the modest NEVS website, the company is currently in “hibernation” even as it continues to solicit buyers for the Emilys. Said Peter Dahl, the Emily project manager, “Many have asked us what we have been doing for 10 years. We have developed 13 different car projects, this is one of them.” Related video: Volvo Saab Automotive History Electric Future Vehicles Classics

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.