2003 Saab 93 Convertible Merlot With Black Top & Tan Interior on 2040-cars

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What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

NEVS Emily GT electric sedan developed by ex-Saab engineers finds a buyer

Even in death, Saab could not rest in peace. In life, the Swedish automaker never managed to get out from between the sales rock and the financial hard place. After GM bought half the company in 1989 and took full control in 2000, the inevitable brand engineering led to cars like a Saab 900 on an Opel platform, a Subaru Impreza rebadged as a Saab 9-2X and a Chevrolet Trailblazer turned into a Saab 9-7x. This went as well as anyone who knew Saab would expect. Come January 2010, Saab was dead. Or rather, Saab had entered a zombie state rebranded as New Electric Vehicle Sweden (NEVS), two Chinese companies in succession buying the automaker's intellectual property, both having to walk away due financial issues at the parent companies. Earlier this year, NEVS showed one of the projects it continued to work on throughout the turmoil, a four-seat battery-electric car called the Emily GT. NEVS said it was looking for a buyer for the project or the entire company. According to Sweden's Auto, Motor und Sport (translated) that broke the story, and further reporting from Saab Planet, the search has succeeded and the Emily will come to life. Saab Planet writes that in March of this year, a Swedish company called Stenhaga Invest bought 80% the the Stallbacka factory and office complex in Trollhattan where Saab used to build its cars, NEVS holding onto the remaining 20%. AMS reported that an as-yet-unknown European investor has signed a letter of intent to purchase two of the 13 projects NEVS said it has been working on, the Emily GT and the PONS, an autonomous shuttle. Svante Andersson, who runs Stenhaga, is reported to have said the unnamed investor is interested in taking control of "a substantial area" of the Trollhattan facilities, "indicating that a significant number of people will be employed in Trollhattan." Back in March, an NEVS engineer said properly funded development could get the Emily GT into production in less than two years. Based on the sports sedan we've been told about, that seems reasonable. Ineos chief Sir Jim Ratcliffe announced the Ineos Automotive Grenadier in 2017, showed a concept in 2020, and had a model running the hill at Goodwood in 2021 — four years for a ground-up design. Saab Planet writes that "a timeline for relaunch is expected to be announced after a meeting between the parties involved during week 32," which would be the week of August 7.

Saab has ruined all Swedish cars for me

It's easy to dismiss my hatred of all Swedish automotive manufacturers as a simple result of bad experiences. I mean, we're all products of our own experiences, some we learn from, others we don't, and some we need to be hit over the head with time and time again. I've been hit over the head too many times with Saabs (and one lonely Volvo), and as a result, I can't bring myself to buy a Koenigsegg. It started with a 900 Turbo sedan. You know, the ugly duckling sister of the beautiful two-door coupe that spawned the Aero, which managed to look stunning from the front, and like a child with a full nappy (diaper) at the rear. I bought it at an auction (mistake number one) for $6,500 (AUD) because as a bloke in his early twenties, I wanted to be noticed – and a greasy-haired bespectacled musician driving a turbocharged Swedish luxury car was my way of standing out. On the drive home I noticed two things: one, it handled like it was on rails – it just gripped! And two, the turbo wasn't working. I took my new wheels to the mechanic, who promptly told me a custom exhaust system would solve the problem – mistake number two. During the fitting, Mr. Shonky's Repair Shop managed to fry some computer thingy. I won't try to remember or understand what it was, but he did tell me that it should have been replaced and that I would have to pay for it. I agreed. Mistake number three. Twelve months later I had spent more than double the original purchase price on repairs, and the turbo still wouldn't work. I sold it for about $4,000, and moved on to something more sensible. But the beautiful handling and quirky design had left an itch that I just couldn't scratch. Many cars and motorbikes later, I sold my Mazda RX-8 because it was too perfect. You know those cars that have spotless paint, an unmarked interior, low kilometers, and you're just too damn scared to park it anywhere? Yep, it was one of those. I would spend 30 to 40 minutes trying to find a vacant spot with vacant spots on either side, and even after leaving the car I would walk back to check if anyone had parked next to me. If they did, I moved. Not a low-anxiety vehicle. So I bought my second Saab – this time a 9-5 turbo wagon – from an auction. Wasn't that mistake number one? This one had reasonably low kilometers, and was even on LPG (a fairly common conversion is Australia – just not on Saabs) and only set me back $2,200. I drove it home, and low and behold, the turbo worked!