2003 Saab 9-3 Convertible on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Saab's latest Chinese owners facing their own credit woes

Poor Saab, it can't seem to get a break. General Motors couldn't seem to make a go of it, neither could Spyker, and now it seems that its latest owner is encountering some problems of its own.
That owner, of course, is National Electric Vehicle Sweden, a Swedish holding company owned by Chinese investors. NEVS recently restarted production at the Saab plant in Trollhättan, Sweden, and had some ambitious plans for the brand's revival, but it appears to have run out of cash.
This according to a report in The Wall Street Journal, which discovered that NEVS is having trouble paying its suppliers. One such supplier, called Labo Test, has reportedly been owed some $22,000 by NEVS since February, and without payment, petitioned the Swedish government to place NEVS into bankruptcy proceedings. If that seems a little extreme to you over twenty-two grand, it would seem the parties agree, as the petition has reportedly since been withdrawn.

NEVS, Dongfeng ready to make more green cars

National Electric Vehicle Sweden AB (NEVS), the owner of the sorta-still-there Saab automobile brand, has reached a deal with Dongfeng Motor Corp. in which the China-based automaker will help NEVS develop greener vehicles. NEVS and Dongfeng have been working together since July, though the agreement was officially announced Monday. The companies say the agreement relates to so-called "new-energy" vehicles, though neither details of what those new energy vehicles will be nor financial terms were disclosed. But there's long been talk about Saab working on electrified vehicles, so this appears to be a move in the right direction. NEVS has picked a large company as its development partner. As part of the agreement, Dongfeng will speed up the development of advanced powertrains at its plant in Tiajin, China. In return, NEVS will help Dongfeng get distribution in both North America and Europe while helping the Chinese automaker sort through the matrix of developing vehicles that meet regulatory standards in those two regions, which is no easy task. Dongfeng made more than 3.8 million vehicles last year, and has done business with Peugeot, Citroen, Renault, Nissan, Honda, and Kia. Last we reported, NEVS was in the process of reorganization this past winter, and it's unclear how that will impact the relationship with Dongfeng. Also unclear is the status of the Saab brand name. The Saab AB aerospace company is no longer affiliated with the automaker and disputes NEVS using its name, but the NEVS website still highlights the Saab automotive brand. NEVS bought Saab out of bankruptcy in 2012. The latest NEVS press release is available below. Related Video: Nevs and Dongfeng tie-up for long-term strategic cooperation National Electric Vehicle Sweden AB (Nevs) and Dongfeng Motor Corporation (Dongfeng) signed a strategic cooperation agreement on August 17, 2015 to achieve global industrial synergies. Since July 2015, Nevs has started working with Dongfeng on complete vehicle development projects to enhance Dongfeng's technical strength and improve Nevs' own development capability. Now both parties have agreed to expand their cooperation from technical development to further business areas such as global purchasing and distribution network. Dongfeng has formed several strategic long term partnerships with other international major car manufacturers including AB Volvo and as a 14 percent shareholder of PSA.