2000 Saab 9-3 Turbo on 2040-cars

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What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

First test drive shows promise of Saab 9-3 EV

We can't read Swedish, so when it comes to a first-drive review of a Saab 9-3 electric-vehicle prototype, we'll trust Inside EVs' translation of a write-up from Swedish automotive publication Elbilen i Sverige. And it's a decent one. The write-up, that is. The translation, too, we hope. Taken to the test track, the Saab was found to be quieter than a Tesla Model S and had the stability commensurate for a car that tipped the scales at about 4,000 pounds. The sedan accelerated from 0 to 62 miles per hour in 10 seconds, though the goal is to bring that time down to 8.5 seconds. The prototype also uses a 37-kWh prototype battery made by China-based Kai Johan Jiang Annual National Modern Energy Holdings that should be good for over 180 miles (and there's room for a bigger pack in the car, apparently). The 9-3's electric motor will be able to deliver 200 horsepower but, for testing purposes, it was limited to about 140 horsepower. The overall impression was that the car is not yet ready for prime time, but has a lot of promise. When prototype becomes production is the real question, given the financial condition of Saab parent National Electric Vehicle Sweden (NEVS). The company acquired the brand in 2012 and started making cars at Saab's Trollhattan plant in Sweden last year, but production stopped in May because of cash-flow issues. Late last month, Swedish courts denied NEVS protection from its creditors, so the company is now looking to restructure.

Mahindra eying stake in Saab owner NEVS?

It's ironic that Saab's current vehicle architecture is called the Phoenix platform, because like the mythological bird, the company keeps returning from the ashes. That's right, the embattled Swedish automaker isn't completely dead yet. Again. Actually, it may be facing yet another buyout, and this time, the buyer may be from India.
Less than a month ago, the situation looked ominous for Saab. National Electric Vehicle Sweden, the carmaker's current owner, temporarily shut down 9-3 production at its Trollhättan factory not long after restarting it in the first place. According to Just Auto, it laid off about 100 consultants allegedly linked to problems making June payroll, as well. At the time, Saab claimed that the measures were temporary, and it was negotiating selling part ownership to another automaker.
Those assertions might have some truth behind them, it seems. Indian newspaper The Economic Times reports that Mahindra & Mahindra and an unnamed Asian automaker are negotiating with NEVS to purchase part of the company. It claims that the Indian automaker sees Saab as an opportunity to add a premium brand to its business.