2000 Saab 9-3 Se Convertible Auto on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Saab plant reopens, production to resume by year's end?

Saab is gearing up to start production of the 9-3 again in September, two years after the last exampled rolled off the assembly line at the company's Trollhättan factory, Aftonbladet reports. Saab's new owner, National Electric Vehicle Sweden AB (NEVS), a Chinese-Japanese consortium created solely to buy Saab, says that the model's parts supply is the bottleneck in the production process, understandable since many of Saab's suppliers closed after it stopped production two years ago. The automaker also needs to establish a new dealership network. It is not entirely clear where Saab will market their new models, but North America is not expected to figure into their plans, at least initially.
Almost 400 factory employees are reportedly back working at Trollhättan, and Saab is looking to recruit 180 workers to help with production, presuming the factory can overcome its supply issues and go back online in the fall.
The new 9-3 is understood to be something short of an all-new car, a revision of the old 9-3 that started production in 2002. It will reportedly be offered initially as a four-door sedan and two-door convertible, and it will have a turbocharged engine, according to NEVS, which we expect will be a four cylinder. An electric 9-3 could come as early as next year. Turbocharged engines are part of Saab's DNA, NEVS Vice President Mattias Bergman has stated, and future Saab models will have them - despite the automaker's planned progression toward electric vehicles. The 9-3 will get small facelifts over time, says Mikael Östlund, a press officer at NEVS.

Turkey buys rights to Saab 9-3 for domestic car

Just in time for Halloween, a Saab is rising from the dead. National Electric Vehicle Sweden, which controls the Swedish automaker, is selling the intellectual property rights for the second-generation 9-3 to the Scientific and Technological Research Council of Turkey (TUBITAK). This government-supported agency intends to turn the sedan into the "Turkish National Car," according to NEVS. Using the aging 9-3 as a backbone, Turkey intends to strengthen the nation's auto industry by producing an extended-range electric vehicle by 2020, Daily Sabah reports. The goal is for 85-90 percent of the components to come from the country. "From design to production, Turkey will be the center for all parts and processes regarding the first domestically produced car," Interim Science, Industry and Technology Minister Fikri Isik said to Daily Sabah. TUBITAK considered developing its own vehicle from scratch but calculated at least $1 billion in costs. Without going into specific detail, Isik said that buying the rights to the existing Saab turned out to be a better option. Despite having sold the 9-3 IP, NEVS is signing on to help with a business plan and to create the necessary supply and distribution chains for the EV. NEVS previously tried to revive the 9-3 itself by briefly continuing production and attempting to launch an electric version. Earlier this year, it partnered with Dongfeng to develop green vehicles. The company has been beset with financial problems, embroiled in a seemingly interminable post-bankruptcy reorganization progress. NEVS has been chosen by TUBITAK as its partner for developing a Turkish National Car TUBITAK, (the Scientific and Technological Research Council of Turkey) which has been assigned to develop "Turkish National Car" and realize this important mission, has chosen National Electric Vehicle Sweden AB, Nevs, as the industrial partner for the project. The cooperation has started in June 2015 between Nevs and TUBITAK and future industrial synergies in terms of development and manufacturing shall be generated with this cooperation. In the short term perspective this cooperation shall put Nevs' assets to work and shall give Turkey quick access to extensive automotive knowledge and experience. Nevs shall also provide its know-how in the developing of the business plan and establishing of the supply and distribution chains to TUBITAK.