1999 Saab 9-3 Se on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

1999 Saab 9-3 Viggen is a Swede worth remembering on MotorWeek

Today, Saab survives in name only after a protracted series of bankruptcies and attempted comebacks with new owners. At the turn of the millennium, however, the brand was still able to make some great cars, though. MotorWeek is showing off one of its very best in this vintage review for the 1999 9-3 Viggen. The jet-inspired Viggen was the pinnacle of everything Saab's engineers could do at the time. Starting with the standard 9-3, the suspension was hunkered down to improve handling and lower bodywork was added for better aerodynamics. Now that the exterior looked the part, the 2.3-liter turbocharged four-cylinder was tweaked to make 225 horsepower and 252 pound-feet of torque. While that output may not sound hugely impressive by modern standards, those were strong numbers in the day, and the following model year made even more power. After some time behind the wheel of the VIggen, MotorWeek came away quite impressed with this Swede. While the Viggen might not have offered the full capability of high-performance, European contemporaries like the BMW M3, Saab really showed its strengths with this model.

2014 Saab 9-3 officially relaunched, reborn

Saab is officially building cars again. Production of the 9-3 Sedan has kicked back off in Trollhättan, Sweden, and the first example is reportedly earmarked for the company's museum. Initial sales are targeted for China, although Swedish customers will also be able to buy new Saabs built in their country right away, too. It isn't immediately clear if the model will be available in the rest of Europe, let alone in North America.
The initial run of 9-3s will be powered by a 220-horsepower, 2.0-liter turbocharged four-cylinder before an electric model joins the range next year. There are no Biopower or XWD all-wheel-drive models presently in production. And while the lion's share of the 2014 9-3 is a carryover from the pre-bankruptcy car, there are some changes, including a new anti-whiplash seat system and a "greater number of non-GM parts," reports SaabsUnited.
"I am very proud of the dedication and the focus that NEVS management and employees have demonstrated over the year that has passed since we became owners of the plant in Trollhättan, and who have made this possible. Swedish expertise along with Japanese technology around batteries and new lightweight materials and our Chinese group's focus on green technology is our strength for the future," said Kai Johan Jiang, the founder of Saab's parent company, National Electric Vehicle Sweden.