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Greetings from Trollhattan. I'm Emily, but I'm not a Saab.

What’s Swedish for “never give up”? Saab, apparently. The fondly-remembered car company formerly called just that — and now named NEVS — is only a shell, employing just a limited crew in the land of trolls. But itÂ’s got something to sell, and that something seems like it's really something. ItÂ’s called Emily. The Emily GT exists as six prototype electric cars, according to NEVS, with a combined horsepower rating (per car) of 484 powered by an enormous 175-kilowatt lithium-ion battery thatÂ’s good for 600 miles of range. In development almost since Saab's demise — the company, once owned by General Motors, was closed down in 2010 — the Emily is a very real product and needs a real sponsor, according to NEVS CEO Nina Selander, speaking to Carup. “It is for sale, it is also a joy to be able to show it. It should be allowed to live on, itÂ’s too nice, too good and too modern a car for nothing to come of it. Interested parties are welcome,” she said. Photos of the car show a modern, forward-thrust profile with handsome lines, a look similar to the last Saab 9-5 and VolvoÂ’s S60 (must be a Swedish thing) and a fashionable, sci-fi-ish interior. A hopeful engineer on the project estimates that the car is less than two years away from some kind of series production, but according to the modest NEVS website, the company is currently in “hibernation” even as it continues to solicit buyers for the Emilys. Said Peter Dahl, the Emily project manager, “Many have asked us what we have been doing for 10 years. We have developed 13 different car projects, this is one of them.” Related video: Volvo Saab Automotive History Electric Future Vehicles Classics

One-off 1997 Saab 900 EX prototype headed to auction

An obscure and fascinating part of Saab's history is looking for a new home. The one-off 1997 900 EX was built in Norway to celebrate the company's 50th birthday, and while it was not approved for production it shows what a sporty, 900-derived coupe could have looked like. British auction house Bonhams explains that Per Ekstrom, an auto body expert and enthusiast according to The Drive, worked closely with Saab and Norwegian road authorities to create the 900 EX. His goal wasn't merely to create an eye-catching coupe that's pretty to look at but impossible to drive; he wanted the model to be street-legal and drive like a regular-production car. The auction description notes that the 900 EX was built by experienced professionals with Saab's blessing and that the process required between 3,000 and 4,000 hours of work. The end result is stunning. While the headlights and the grille create a strong visual link between the EX and the second-generation 900, which enthusiasts often refer to as the GM900, the roof line has been lowered by nearly three inches and the body has been considerably widened thanks in part to 9000 CS-sourced front and rear wheel arches. We're told that the rear window comes from a 900 Cabriolet's soft top and that the hatch is a modified panel sourced from a standard 900, though pictures of the back end haven't been released as of writing. Bonhams describes the build quality as "exceptional" and says that the panel gaps are better than those seen on many modern cars. It adds that the red and gray paint (which is a tribute to the combination often seen on the 900 SPG) is original and "in close to perfect condition."  The interior is largely standard 900 fare. There's wood trim, leather upholstery, a three-spoke steering wheel, and the big knobs and buttons that characterized Saab models for decades. The brand designed the switchgear so that it could be easily operated by someone wearing gloves. The odometer displays about 141,600 kilometers, which represents approximately 88,000 miles, though Bonhams pegs the engine's mileage at around 154,000 kilometers (roughly 95,600 miles). Most of the miles were reportedly added before engine ended up in the EX. Speaking of the engine, power comes from a 2.3-liter turbocharged four-cylinder sourced from Saab's regular-production parts bin and tuned to send 220 horsepower to the front wheels. It's bolted to a five-speed manual transmission.

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.