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What car brand should come back?

Fri, Apr 7 2017

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

Junkyard Gem: 1988 Saab 900

Tue, Nov 29 2016

Saab had a cult following in North America going back to the two-stroke Saab 96, but it wasn't until the 900 made its debut for the 1978 model year that the marque started to be considered a mainstream – if still a bit odd – brand here. Based on the venerable 99 but seeming a lot more modern, the 900 sold well to those who wanted to drive something sensibly Scandinavian but didn't want the stodginess of a Volvo. These cars were especially popular in Colorado, and I found this high-mile-but-solid '88 in a Denver self-service wrecking yard. Nearly made it to 300,000 miles, but it never got the chance. The key is still in the console-mounted ignition switch, and the steel lanyard indicates that this car went to the wrecking yard via an insurance-company or dealership-trade-in auction. Since the car has no major body damage, that means that its final owner traded it in – reluctantly, we hope – on another car, and nobody was willing to bid over scrap value for the elderly Swede at auction. Most such auctions have an arrangement with a local wrecking yard to take all the unsold cars for a set price, and that's what we can assume happened to this car. Chances are that it was still in running condition when it showed up here. You could get a 1988 Saab 900 with a three-speed Borg-Warner automatic transmission, but I can't recall having ever seen one so equipped. Most Saab 900 buyers insisted on manuals. The engine in this car is a slant-four based on the same Triumph engine used in the Triumph TR7. By the 1980s, Saab had made sufficient improvements to the design that it was several orders of magnitude more reliable than its British Leyland ancestors. This one made 110 horses, which did an acceptable job of moving the car's 2,695 pounds. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This ad sums up the way Saabs were marketed in the United States in 1988. Related Video: Featured Gallery Junked 1988 Saab 900 View 16 Photos Auto News Saab Hatchback

Saab 9-3 production has restarted

Sun, 01 Dec 2013

If you're one of the small cadre of Saab drivers, first of all, kudos to you. Because as Top Gear pointed out, Saab drivers are among the most intellectual drivers out there. Secondly, we've got good news for you, because the 9-3 has officially resumed production at the Trollhättan plant in Sweden.
For those of you who may not have followed the story, a quick refresher: Founded in 1947, Saab Automobile AB was an independent automaker until 1989 when General Motors began the decade-long process acquiring it. Unable to make it profitable, GM sold Saab to Spyker in 2010, but that Dutch automaker proved unable to make a go of it, either, and finally shut it down a year later. Much of Saab's assets were acquired by National Electric Vehicle Sweden, which in turn is partially owned by the Chinese city of Qingdao, which pledged to get production back online by the end of the year.
NEVS has apparently made good on its promise, bringing 600 workers back to the factory to resume production of the 9-3 much as it was when a workforce of 3,500 labored on it and its stablemates prior to the bankruptcy. The reborn 9-3 will be sold in Sweden and in China, with an electric version to bring some other updates sometime next year.