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2022 Rolls-Royce Ghost Black Badge | Ecstasy in the shadows

Every now and again, something hits my driveway that absolutely stumps me. It can be tricky enough to come up with something to write about the fifth Hyundai Sonata or third Jeep Wrangler I’ve driven in the space of 18 months, but something like the 2022 Rolls-Royce Ghost Black Badge presents a very different conundrum: What can I possibly say to the person who has a half million dollars to spend on their next ride? I rounded up there but not by much. Before tax, tags and your driverÂ’s salary, this Ghost checks in at $484,950. Of that, $43,850 goes to Black Badge, which, when boiled down to its purest essence, is an enthusiastÂ’s equipment package with some rather dramatic aesthetic components. Rolls-RoyceÂ’s reputation is that of a builder of cars meant to be driven in rather than driven, but Ghost is the de facto “driverÂ’s” four-door in the lineup, and Black Badge is as close to an antidote to that cliche as youÂ’ll find in the company's portfolio. While it is a performance model, Black Badge doesn't completely blow the doors off the Ghost's already-impressive baseline performance. It benefits from an additional 29 horsepower and 57 pound-feet of torque (for a total of 583 hp and 663 lb-ft, respectively) and retuned air springs that “alleviate body roll under more assertive cornering.” The brakes were also tweaked for more immediate response and shorter pedal travel, but the clamps themselves are identical to a standard GhostÂ’s. Put another way, Black Badge is a performance package that happens to cost more than some performance cars. Welcome to tier 0 of car ownership. ThatÂ’s a hollow greeting, of course. Rolls-Royce sold a grand total of 5,586 (ahem) motor cars in 2021, and not one of them is among my permanent collection. YouÂ’re shocked, I know. Statistically, weÂ’re quite likely to be in the same boat. IÂ’m living vicariously through the Rolls-Royce marketing budget and youÂ’re living vicariously through me. Too bad. IÂ’m pretty boring. So boring that the best outing I could come up with was a jaunt to a lake cottage just 30 miles or so north of Detroit proper. Given this carÂ’s price point, youÂ’d be forgiven for insisting that the Ghost had better be able to do just about anything one might expect from modern four-wheeled transportation, but realistically, the person who can afford to be chauffeured in a Black Badge can likely call on other forms of transit should the weather take a turn for the worse.

Rolls-Royce delivers 6,000 cars in '23, the most ever in one year

It's good to be Rolls-Royce: In the year just passed, the British automaker sold more cars than ever. Rolls delivered 6,032 cars around the world — the most in its 119-year history — "despite continuing economic uncertainties and market volatility," the company said in a statement. The manufacturerÂ’s largest market last year was the United States, followed by China. The biggest-selling model was the Cullinan SUV, followed by the Ghost, the smaller of Rolls-RoyceÂ’s two saloons. In 2023, affluent buyers began taking possession of Rolls' first all-electric Spectre model in the autumn. Production of Spectre followed the expected demise of the brandÂ’s Wraith and Dawn models. Rolls-Royce cars are produced in Goodwood, southern England. The high-level brand became part of BMW in 1998. It has lately been emphasizing its custom Bespoke division, which generally accounts for higher profits builds. Treatments offered at extra cost to dress up a Rolls include special paint, styling cues and interior "scents." Current Chief Executive Chris Brownridge, who took on the role last autumn, said: ‘ItÂ’s especially encouraging to see the enormous interest in and demand for Spectre, supporting the decision to adopt a bold, all-electric strategy for future model development and production. The record level of Bespoke commissions, both by volume and value, also underlines our position within the luxury sector.” His predecessor, Torsten Muller-Otvos, departed the company in November, having led the group since 2010 and overseen record-setting performances. RollsÂ’s North American division recently announced that it would drop the prices of some “aging” units in dealer inventories by $15,000 for cars sold by the end of March. The deal, unusual for Rolls-Royce, stipulates that the models that could benefit are the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost. Every little bit helps, we suppose.    

Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.