2017 Rolls-royce Wraith on 2040-cars

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Rolls-Royce rolls out one-off Ghost Golden Sunbird in China

In 2001, archeologists in the palace city of Chengdu, China, uncovered the Golden Sun Bird, an ancient artifact that dates back to the Shang Dynasty from 1000 BC. The disc depicts the sun and is made of almost solid gold, measuring five inches across and weighing 20 grams. The city adopted it as its logo, and now Rolls-Royce has commemorated the find and the heritage behind it with a unique one-off.
Based on the long-wheelbase version of the Ghost, the Golden Sunbird edition features a two-tone white and gold paint scheme, with gold coachline and gold grille topped by a gold Spirit of Ecstasy. The interior has likewise been gilded with gold embroidery atop the light brown leather and white trim to match the coachwork.
The result may be elegant but is certainly not subtle. And of course it's just the latest in a long line of special editions and one-offs Rolls-Royce has crafted, particularly for markets in the Middle and Far East.

Going mobile: Custom Rolls-Royces inspired by British rock

A rockstar lifestyle and luxury cars go hand-in-hand. To recognize this and to celebrate some of the finest rock music created in Britain, Rolls-Royce will build nine bespoke Wraith models customized in the style of British rock stars. The first four cars in the "Wraith Inspired by British Music" series were unveiled at the Sanderson Hotel in London. The cars have been designed in collaboration with some of the most well-known names in British popular music, and Rolls-Royce says the stars were personally invited to the "Home of Rolls-Royce" in Goodwood, England. The first four cars were created with Roger Daltrey OBE of The Who, Sir Ray Davies of The Kinks and Giles Martin, the son of recently deceased music producer Sir George Martin, famed for the work he did with The Beatles among others. Behind the project is English artist Alistair Morrison, who is working on a series of British rockstar portraits. Daltrey helped to design two cars, first a Who-style Wraith and one fashioned for the band's rock opera "Tommy," with a hood that showcases the sleeve of the famous concept album. However, there is not yet word of a Keith Moon edition Wraith to be delivered into a swimming pool. Cars to be revealed later include a Status Quo Wraith designed with Francis Rossi, a Shirley Bassey Wraith with legendary 007 theme-song touches and a Ronnie Wood car designed to suit the Rolling Stones guitarist.

Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn